Year-end is a time for reflection. Did we accomplish what we planned? What are we proud of and what could we have done better?
It is also a time to look ahead. Some people make resolutions and others set goals. Compared to resolutions, goal setting is hard. Resolving to be a nicer person is easier than having to explain to yourself why you didn't double your revenue like you said you would. But if you miss the goal it doesn't mean that you failed. And if you meet the goal it doesn't mean you can coast.
The other thing people do at the end of the year is make predictions. So in the holiday spirit, here are some resolutions, goals and a prediction for 2009.
Resolve to stay positive and seize opportunities. Remember what is most important in life and don't worry about what you can't control. Do your best to extend help and charity to those that need it and love to those that deserve it.
Conduct your business ethically. Never stop learning. Add new clients, develop new strategic partnerships and continue to grow your business.
PR will play an important role in Colorado and nationally in 2009. PR pros will craft and communicate important messages promoting commitment, teamwork, sacrifice and tolerance to all Americans. Wartime propaganda and partisan bickering will fade away and be replaced by a new spirit of hope, innovation and confidence that will spur economic recovery and restore America's reputation in the world community.
However you celebrate the holiday season, I hope yours is safe, healthy, and peaceful. Here's to a happy and prosperous 2009.