PUSHKIN PUBLIC RELATIONS WINS 2003 GOLD PICK AWARD

When Pushkin Public Relations and New Moon Communications teamed up last year to develop a statewide public awareness campaign for Checkoff Colorado (a collaboration of ten charitable funds eligible for donations on the Colorado tax form), they knew they would have to get creative. The group had no budget and nothing like this had ever been done before in Colorado or anywhere else in the country.

Their creativity was rewarded with a 2003 Gold Pick Award from the Colorado Chapter of the Public Relations Society of America (PRSA). READ MORE

The annual PRSA awards recognize excellence in public relations. New Moon Communications handled the graphic design work while Pushkin PR worked on strategic planning and media relations. About half of their time was donated pro bono.

The campaign was called Checkoff Colorado - A Simple Way to Give. It included a PSA for TV and radio featuring Governor Bill Owens, posters, flyers, outdoor signage, a press conference at the State Capitol, and significant local and national media coverage.

“Getting the opportunity to work on a groundbreaking campaign like Checkoff Colorado was an incredibly rewarding experience,” said Jon Pushkin. “It was a chance to really make a difference by helping a lot of worthy causes. They were the best client we could ever hope for.”

To get a close-up look at the Checkoff Colorado campaign, just click on Portfolio, then Checkoff Colorado, or just click here