Pushkin PR launches specialized services to help nonprofits and small business communicate during recession

It’s official. The U.S. is in a recession. This comes as no surprise to nonprofits and small businesses struggling to maintain even a low profile. While their tendency might be to put communications programs on hold until the economic tide turns, now is the time to get a jump on the competition by building and sustaining brand awareness. That’s why Pushkin Public Relations is launching a new a la carte menu of cost-effective services and trainings designed to help organizations bridge the gap between recession and recovery.

The menu includes:

PR 101 – This two-hour training includes an overview of communications basics including how to get your story told through the media; how to develop an effective community relations program; creating a marketing communications toolbox; and understanding how to use social media.

Communications review – After conducting a review of all current communications tools and prior media placements, we deliver a customized report on what works and what doesn’t, including recommendations on next steps.

Strategic communications plan – Pushkin PR will help you develop a customized strategic communications plan including objectives, strategies and tactics.

Multi-cultural communications – Most organizations have trouble understanding how to deliver relevant messages that will resonate with diverse audiences. Our two-hour workshop will help you learn how to develop culturally relevant communications programs targeted at specific communities.

Media relations in a box – This package includes a customized media list, a media kit including a background page, fact sheet and press release template, an online newsroom, and two newsworthy press releases.

Media training – A two-hour workshop is designed to provide basic tips on how to prepare for a media interview and increase your chances for a successful outcome.

Web 2.0 – This two-hour training provides an overview of how to use blogs, social marketing, mobile marketing campaigns and other new media tools to raise brand awareness and reach new donors.

Crisis communications – It takes years to build a reputation but minutes to destroy it. Learn how to anticipate a crisis and how to prepare a plan in advance to help you minimize any damage.