For 20 years, we have cultivated relationships with the media. We understand the elements that make a story newsworthy to reporters and how to position an organization as a thought leader and trustworthy, expert source for articles and news coverage. Media relations includes an ongoing series of activities that take place after we have developed your messaging platform.
Our full or half-day media training sessions help clients identify their primary spokespeople and train them to represent their organization.
We put them through their paces, conduct mock interviews, help them understand how to stay on message and avoid pitfalls, and prepare them to be confident and ready to get the most out of any potential interview.
Media Kit and Newsroom
We prepare media kits in a variety of accessible formats that include accurate background materials, facts and figures and graphics that can help reporters write about your organization and the issues they are covering.
We set up online newsrooms with media kits, public relations contacts, articles and press releases to make your website a valuable resource for the media, as well as potential customers.
Community involvement and supporting nonprofits through Corporate Social Responsibility (CSR) programs boosts employee morale and the company’s reputation with customers and other stakeholders.
We help our clients find occasions to participate in events that position them as though leaders; we develop strategic corporate partnerships and we plan and host special events.
Bylined articles and opinion columns reinforce your expertise and express your position on the important issues that impact your target audiences. We provide writing and editing services to help clients craft their messages in ways that resonate with their target audiences and demonstrate their credibility and credentials as thought leaders. Then we find publications and channels to place those articles.
With several former journalists on the team, we have the expertise and contacts to get your story told in a variety of mediums.
We have placed stories in the Wall Street Journal, New York Times, TIME, Newsweek, Money, USA Today, Associated Press Denver Post, Denver Business Journal, 5280 Magazine on News 4, 9 News, 7 News, Fox 31 and News 2, ABC News, Fox News, Univision, NPR, and PBS; and secured interviews on talk radio and online news programs.
Through a variety of monitoring services, we track what is being said about our clients through traditional and social media outlets. We monitor the sentiment, online chatter and industry trends.
This allows us to be proactive—to respond to negative sentiment before it gains traction, understand how our clients’ competitors are positioning themselves in the market and update and evolve our strategy as necessary.