Rocky Mountain Health Plans
Pushkin Public Relations helped Rocky Mountain Health Plans launch a statewide integrated communications program for SOLO, a new individual health plan product targeted at young adults, who represent a significant percentage of Colorado’s uninsured population.
The campaign included media placements in Denver, Boulder, Fort Collins, Colorado Springs and Grand Junction, including a front page story in the Denver Post headlined Thin Ice for Young Daredevils.
- Place Associated Press story that reached 2 million readers in US and Canada.
- 9 News two-part feature story on breast surgery.
- Rocky Mountain News cover story on twins and plastic surgery.
- Live online chats on WebMD.com and drkoop.com.
- Business 2.0 story on the increase in people choosing plastic surgery.
- 5280 Magazine Top Doctors list.
- Denver Business Journal Who's Who in Healthcare.
Below are some work samples:
