Pushkin Public Relations helped Rocky Mountain Health Plans launch a statewide integrated communications program for SOLO, a new individual health plan product targeted at young adults, who represent a significant percentage of Colorado’s uninsured population.

The campaign included media placements in Denver, Boulder, Fort Collins, Colorado Springs and Grand Junction, including a front page story in the Denver Post headlined Thin Ice for Young Daredevils.

Below are work samples

Denver Post
Fort Collins Coloradoan
Boulder County Business Report
Denver Business Journal