Cheyenne Frontier Days
In 2010, the world’s largest outdoor rodeo and Western celebration was under attack from an animal rights group that was spreading lies and distortions about rodeo organizers and fans. Pushkin PR developed a reputation management program designed to help CFD communicate positive messages about its commitment to animal care. The program included a new online Animal Care section and a social media campaign including YouTube, Twitter and Facebook.
A meeting with the editorial board of the local newspaper helped repair a damaged relationship resulting in a favorable front-page story in the Sunday edition.
Below are some work samples:
