Crisis Communications in Denver
Crisis Communications:
"It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffet was right. A good crisis communications plan:
- Anticipates potential problems and develops a response for each scenario
- Designates roles and responsibilities for each member of the crisis team
- Identifies a primary spokesperson
- Establishes a Command Center
The Command Center is where accurate information can be managed and delivered at specified times through specific channels such as your Web site, Twitter, or a media briefing. The first step to managing negative press is to plan ahead. If you don't have a crisis communications plan now, get one. Pushkin Public Relations can help.
