Denver Media Relations

Every business has a good story. But finding it is not always easy and making it newsworthy is crucial. Pushkin Public Relations helps clients uncover their stories and bring them to life through media relations. Our strength is helping you raise brand awareness through positive media relations such as:

• Cultivating relationships with reporters. Getting to know the right reporters and what makes them tick is the key to developing opportunities for media coverage. We understand how the media works and what makes a story newsworthy.
• Positioning clients as experts. Do you wonder why your competitor is always quoted and not you? We can help you become a reliable, trustworthy resource for reporters who need expert commentary for a story.
• Media training. We help clients identify and develop their key messages and prepare them for interviews to make sure they are confident and qualified.
• Media kits. Reporters on deadline appreciate getting accurate background materials, facts, and graphics that can help them with their story. We prepare media kits in a variety of easy to access formats that deliver this information to reporters when and how they need it.
• Online newsrooms make your Web site a valuable resource for the media. From media kits to PR contacts to copies of articles and press releases, we help clients create an online area designed specifically for reporters.
• Story pitching and placement is the Holy Grail of public relations. We have the expertise and contacts to get your story told, whether it is in the paper, on TV or radio, in magazines, trade journals or online.
• Bylined articles and opinion columns can reinforce your expertise and express your position on the important issues that impact your target audiences. We provide writing and editing services to help clients craft their message in a way that resonates credibility and establishes their credentials as thought leaders.