Reputation Management
Crisis Communications
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Warren Buffet was right. A good crisis communications plan:
- Anticipates potential problems and develops a response for each scenario
- Designates roles and responsibilities for each member of the crisis team
- Identifies a primary spokesperson
- Establishes a command center where accurate information can be managed and delivered at specified times through specific channels such as your Web site, Twitter, or a media briefing.
The first step to managing negative press is to plan ahead. If you don’t have a crisis communications plan now, get one. Pushkin Public Relations can help.
Message Development
A crisis can happen fast. That’s why it’s important to have messaging prepared ahead of time that can get you through any situation. We use a proven messaging formula designed to help you communicate compassionately and put things in perspective. What are the three most important things you want people to know? What is the one sound bite you’d like people to remember? Who are the most important stakeholders you need to communicate with?
Media Training
Do you ever wonder why some people look comfortable being interviewed and some others look like they are sweating buckets? Or why some people always complain about being misquoted? Media training helps you prepare for interviews so you can communicate your messages confidently. It helps you manage the interview instead of being managed by the media.
Our half-day or full-day media training sessions include interview tips and guidelines, and message development. Then we conduct and video mock interviews to help clients experience how they might do in a real interview setting.
You can’t have complete control over the story but media training gives you a better chance of being pleased with the result.
Social Media Monitoring
A key component of any reputation management program is monitoring and understanding what people are saying about you online. This is especially is critical when an organization faces a crisis that can damage its reputation. We keep a daily eye on blogs, Twitter, Facebook, LinkenIn, YouTube and other online postings. We learn who the key influencers are, so we can tell which ones we should be talking to and building relationships with. Then we help clients analyze the good and the bad postings and determine if, when and how to respond.
