Social Media in Denver
Social Media: Social Media Audits | Social Media Monitoring | Social Media Campaigns
Public relations is changing with the speed of light. Social media channels like Twitter, Facebook, LinkenIn and YouTube allow you to reach new audiences and raise awareness in new ways. The key is making sure people can find you by building social networks and communicating authentically in a language and through a medium that they understand.
Bloggers and citizen journalists are often the pace setters, which means that monitoring the key influencers and participating in the conversation is critical to your personal and business brand. Pushkin Public Relations helps clients develop a social media strategy that fits their brand personality. We help you be more visible in more places.
Social Media Audits
Social media is no longer new media, it’s your media, our media and the people’s media. You are either using social media already or you want to be, you are just not sure how to get started.
Pushkin PR’s social media audits help clients get a snapshot of what people are saying about you online. Is it positive or negative? What channels are they using? Are there any important influencers we need to engage? Are they talking with you or about you?
If you already have a social media presence, are you using it effectively? Is it consistent with your brand? If you are wondering how to get started, our social media audits can show you where your competitors and target audiences are most active, and which channels would be the best fit for your brand strategy.
Talk is cheap. Listening? Priceless.
Social Media Monitoring
For reputation management campaigns, Pushkin PR uses a social media monitoring tool that provides real time alerts when anyone posts something positive, negative or luke warm about a client. Where are they? How active are their networks? Is it a serious threat?
We can monitor the online conversation and determine if and how we need to respond. We can identify the key influencers and begin to engage them in conversations to make sure our client’s side of the story is told.
Talk is cheap. Listening? Priceless.
Social Media Campaigns
Once we help our clients understand their audience and how to engage the audience with their brand, we customize a social media campaign for that brand. For example, we can invite the audience to attend an event, enter a contest or subscribe to a blog. We can direct them to videos, online surveys, free stuff and cause related activities. We can use Facebook, Twitter, YouTube, LinkedIn and blogs to paint a picture that provides a voice to bring the brand to life.
Then we can measure our campaign by gauging the frequency and sentiment of the conversations we start, and see where we need to fine-tune our activities.
Talk is cheap. Listening? Priceless.
