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| Thursday, August 28th 2008 |
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Don’t let it ruin your day just because your competitor got in the paper. While it is always nice to score a flattering media placement, good PR takes more than just a one-time story.
Successful public relations programs are strategically planned. That allows us to design an objective driven communications program and to measure our results. A strategic planning approach helps us create communications campaigns with lasting impact. Good PR plans have the following components:
- Research to determine the situation or problem
- Measurable objectives, defined target audiences, and clear key messages
- Strategies and tactics to meet your objectives
- A way to evaluation your success
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