Professional service firms often struggle to differentiate themselves from similar organizations and to get the media attention they need to be heard above the din of competition. Public relations for our professional service clients focuses on using earned media and community relations to position firms as thought leaders within their industries.
How do we do that? We develop story ideas around their areas of expertise and pitch them to mainstream media and industry publications. We submit firms and employees for industry awards. We set up learning opportunities with businesses and reporters. We write and place bylines articles and pitch our clients to reporters looking for expert background or commentary. We implement strategic community relations activities, such as presentations, speaking opportunities and corporate sponsorships.
Many of our professional service clients have been with us since the beginning giving us years of experience working across a variety of industries with different size organizations.