Crisis Communications Covid19 PR

Coronavirus Public Relations Communication Solutions For Your Brand and Business

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Providing businesses and brands PR solutions to reduce the impact of the coronavirus.

The spread of COVID-19, the disease caused by the novel coronavirus pandemic is presenting significant business challenges for both small businesses and larger, established companies. As with any rapidly evolving situation, marketing and communications teams will need to closely monitor the situation with organizational leadership and maintain open lines of communication with employees, clients and stakeholders.

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Crisis Communication

At this stage in the crisis, it is clear that:

  • Every industry will be affected by this crisis. Our team is actively deploying our crisis communication strategies to help businesses reduce the impact.
  • Constant communication between organizational leadership and communications teams will be essential during this time. The more communication your organization has with your employees, vendors, and clients, the more efficient your response and recovery will be.
  • Organizations should be prepared for a wide variety of potential scenarios and outcomes and have communications strategies in place to address an array of concerns. To minimize confusion and difficulties, your organization will need to develop several communications for all potential outcomes. Staying ahead of the situation as much as possible will only benefit your business and bottom line.

The long-term outcomes of this situation are currently unknown. While leaders should not assume the worst, it is important to be prepared for all potential scenarios. Your organization’s preparedness to deal with any situation this crisis presents will revive trust in your brand and display confidence for your investors, employees, vendors, and community.

With more than 20 years of crisis communications experience, our team has helped clients navigate their response to a wide variety of crisis situations including:

  • 9/11
  • The Pulse Orlando shooting
  • Natural disasters and more.

In order to best serve businesses in Colorado and across the nation, we have developed a list of helpful resources below to guide companies as they navigate this turbulent time.

We are also offering free 30 minute consultations with Pushkin PR President Jon Pushkin to help you answer any questions about your crisis communications plan, how to communicate with your employees and clients during this time, and managing media interviews. To schedule a free consultation, click here.

Get a FREE 30 Minute Crisis Communication Consultation

As a firm specializing in crisis communications, a conversation with our team can help you:

  • Identify gaps in your current plan or provide suggestions for creating a plan if you do not already have one
  • Offer advice on whether or not you should be proactively reaching out to the media
  • Suggest the best ways to reach your audience right now and the key messages for each platform, whether it’s email communications, social media or internal communications tools
  • Plan your communications strategy for the coming months amid the current uncertainty