These focused training workshops provide the opportunity to learn more about specific topics and expand your skill set and knowledge base, so you can be a better marketer and spokesperson for your organization.
Crisis Communications Workshop
Crises happen in business every day. Some organizations flounder and lose ground with their audience. Others rise above the fray and use the crisis to strengthen customer loyalty. How do they do it? They are prepared for a crisis before it occurs with a proper communications strategy, and your organization can be too!
In this workshop, we will answer the question - What is a crisis? - We will discuss common challenges and communication breakdowns that occur during a crisis and how to respond. We will lead a step-by-step tutorial on how to create a crisis plan, designate a crisis team, and effectively use social media during a crisis. We will share a simple and effective key messaging formula and train you how to field questions and use sound bites that the media will love.
At the end of this workshop, you will have a crisis communications strategy template that can be used in any type of crisis. You will know who should respond and how and have tools and tactics to employ to mitigate the situation.
Media Training Workshop
Your spokespeople are your biggest asset. They have the ability to position your organization as an industry expert and thought leader, articulate your brand promise, and connect with your audience on a personal level. That's why it's so important to be prepared for any interactions with the media.
In this workshop, we will help you get the most out of your media interviews. We explain in detail how the media works and share basic interview guidelines. We help you develop effective key messages, discuss the anatomy of a good answer, and how to stay on message. We will cover effective bridging techniques, how to effortlessly field difficult questions, and the art of the sound bite.
At the end of this workshop, you will feel well prepared and confident to handle any type of media interview or interaction and able to share relevant, impactful information about your organization.
Social Media Strategy Workshop
Most organizations are already engaged in social media, but many have not taken the time to come up with a strategy or game plan.
In this workshop, we will help you begin to think strategically about social media. We will determine your organization's social media mission - one that is closely aligned with your organization's business goals. We will identify metrics that will measure the effectiveness of your social media efforts and help you get to know your audience better. We will discuss specific tactics to use on the various social platforms to grow your audience, engage your fans and followers, and drive traffic to your website. We will cover tools, templates, content inspiration, and how to leverage the power of visual content.
At the end of this workshop, you will understand the role social media can play in acheiving your business goals. You will be equipped to manage, interact with, and grow your online community and will see social media less like a chore and more like an integral part of your overall marketing and public relations strategy.
These days having a business website is pretty standard, but not all websites are created equal, especially to Google and the other search engines. While most people have a basic understanding of how SEO works, the landscape is constantly shifting, and it can be tough to keep track of all the ranking factors.
In this workshop, we will cover some of the key factors affecting your search ranking (both on-page and off-page) and look at the best ways to perform keyword research and come up with a keyword strategy. We will discuss specific tactics you can use to improve your search ranking and show you how you can use Google Analytics to measure your success.
At the end of this workshop, you will have a basic understanding of search engine optimization and how you can begin working to improve your search ranking. You will know how to use Google Analytics to understand visitor behavior, measure specific goals, and make decisions about the content and design of your website.