Tassi Herrick

A seasoned public relations and marketing communications professional, Tassi brings 12 years of experience building strategic communications programs for consumer and corporate brands, including Toyota, UCHealth, Best Western Hotels & Resorts and Driscoll’s. Highly organized and results-oriented, she has a proven track record of helping clients build communications and media strategies and working with teams to produce increased results year-over-year that reach target audiences in a creative way.  

In addition to communications strategy, her specialties include national media and influencer relations, media-driven events, thought leadership, content development and general storytelling. She has placed stories for clients in outlets such as American Airlines Magazine, People Magazine, the New York Times, U.S. News & World Report and USA Today.

Previously, she’s worked at several global PR firms, including Ogilvy Public Relations and Allison+Partners. She holds a bachelor of arts degree in marketing and Spanish from Hastings College in Nebraska.

Involvement

  • PRSA Colorado Board Director
  • Previous PRSA Phoenix Board Director