Case Study

Client: Intiva Health

Intiva Health had built a blockchain-based credentialing platform that made the process faster and more secure for healthcare professionals and facilities, but as a startup in a crowded, complex industry, visibility was the challenge. Pushkin PR built the brand awareness campaign that put Intiva in front of the providers and investors who mattered.

How did Pushkin PR build credibility for Intiva Health among healthcare providers?

Credibility in healthcare is earned. We started by amplifying what Intiva already had, established partnerships with respected nonprofit medical associations including the American Heart Association and the National Osteoporosis Foundation, as well as contracts with well-known hospitals. We then authored thought leadership content and blog posts tailored to the audiences Intiva needed to reach: practicing healthcare professionals, new medical school graduates, recruiters, and healthcare facility HR managers. Each piece was designed to position Intiva as a trusted expert in the digital health space, not just a tech startup.

How did Pushkin PR help Intiva reach investors and the venture capital community?

We took a multi-pronged approach. We researched and identified conferences and cryptocurrency investor pitch competitions where Intiva could make its case directly to the right audiences. We pitched Intiva’s leadership team as interview subjects for podcasts focused on blockchain technology, entrepreneurship, and healthcare innovation. We also developed a comprehensive awards submission program to establish Intiva and its leaders as pioneers in digital healthcare and health tech entrepreneurship, building the kind of third-party recognition that investors and partners find compelling.

How did Pushkin PR support Intiva's Initial Coin Offering (ICO)?

Intiva’s ICO represented a major capital-raising milestone, and generating the right media attention around it was critical. We helped build the buzz, securing coverage that explained the offering clearly to both the healthcare and investor communities. The ICO raised significant capital for the startup, and the media momentum we created helped legitimize it in the eyes of prospective investors and strategic partners.

What results did the Intiva Health campaign produce?

The campaign generated increased media exposure across healthcare and technology outlets, drove meaningful growth in the number of medical providers using the platform, and produced enthusiastic interest from both potential strategic partners and cryptocurrency investors. What started as a visibility problem became a credibility asset, with Intiva’s leadership recognized as experts and pioneers in a space they were actively helping to define.

Can a PR agency help a healthcare technology startup attract both providers and investors at the same time?

Yes, but it requires a deliberately segmented strategy. Providers need to see clinical credibility, peer endorsement, and thought leadership. Investors need to see market momentum, media coverage, and a compelling story about where the technology is headed. For Intiva, we built communications programs that spoke to both audiences simultaneously, using the right channels and messengers for each. The result was a campaign that moved the needle on both fronts without diluting either message.