Our Approach: The SOLVED Method

Our branding process allows us to get to know you and your organization, gauge sentiment and provide you with a tailored communications strategy.

Does your brand need a refresh? Do you need to build a new brand from the ground up? Do you have trouble communicating your brand promise? Aligning with an experienced agency partner can help you address those challenges quickly by delivering strategic direction, tactical expertise and most importantly, solving your problem.

Our unique SOLVED approach allows us to quickly integrate into your team to learn about your challenges, offer input on strategic opportunities and deliver tactical solutions. We become an extension of your team and develop an intimate knowledge of your target audience through extensive research and stakeholder interviews.

Next we develop a custom plan to meet your needs and test that plan to ensure our messaging and creative assets resonate with your target audience. Once it’s time to launch the plan, we measure our efforts every step of the way and pivot where needed to maximize your investment.

Denver PR Firm Approach

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THE SOLVED METHOD

Strategy Session​

  • Learn about business goals and challenges
  • Conduct brand messaging session to get to the heart of what your organization needs to say and how you’ll say it
  • Discuss timeline and working process

Deliverable: Brand messaging platform

Observation

  • Review internal and external communications
  • Assess the performance of current efforts
  • Determine areas of focus

Deliverable: Communications audit

Learning

  • Gauge public sentiment
  • Conduct stakeholder interviews to gain key insight and feedback on potential messages from internal and external sources
  • Research target audience demographics and key decision making factors

Deliverable: Target market insights and public perception audit

Visualization

  • Draft and create a custom communications plan
  • Develop specific, measurable objectives based on your business goals
  • Outline campaign strategies and tactics, timelines and deliverables

Deliverable: Custom communications plan

Execution

  • Roll out the plan
  • Create all necessary campaign assets (media lists, press releases, fact sheets, creative assets, etc.)
  • Execute campaigns across paid, earned, shared and owned media channels

Deliverable: Campaign launch

Data Collection

  • Measure the impact of campaign efforts
  • Refine campaigns based on data
  • Continual optimization of campaign performance

Deliverable: Campaign measurement report

Why Choose Pushkin PR?

Regional and national clients such as the Purple Heart Foundation, VisionCare Ophthalmic Technologies, Colorado Community Health Network, Medical Simulation Corporation, Colorado Division of Insurance, and Cheyenne Frontier Days in Wyoming have called on Pushkin PR to deliver rock solid results.

Organizations often partner with a public relations agency when they need strategic communications support but do not have an in-house PR team. Working with Pushkin PR gives you access to experienced public relations professionals with expertise in media relations, crisis communications, reputation management, brand strategy, digital marketing, and community engagement.

We provide customized public relations services designed to meet your organization’s goals. Whether you need ongoing PR support through a monthly retainer or project-based assistance for a specific initiative, we offer flexible solutions that fit your needs and budget.

Clients hire Pushkin PR to develop and execute local, regional, and national public relations campaigns; promote events and community initiatives; strengthen brand awareness; launch new products, programs, or services; manage media outreach; and navigate crisis communications. Our team helps organizations increase visibility, build credibility, and connect with the audiences that matter most.