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As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate.  Nonprofit Communications Strategies During the Coronavirus Pandemic  We began the year optimistically looking forward to the dawn of a new decade. Now 2020 will forever be remembered as the year of  the COVID-19 pandemic, bringing a level of uncertainty that none of us could have predicted (even those of us who advocate always being prepared with a crisis communications plan in your back pocket!) While it may feel like the world is at... read more

Public Relation Tips for Hospitals Not too long ago, the biggest challenge facing Colorado hospitals was trying to explain their six-figure advertising campaign aimed at defeating a proposed public option health plan at a time when hospitals were making record profits. Today, hospital communicators face a much more serious challenge. The coronavirus pandemic has transformed everything for hospital executives and communications teams around the world. Global shortages of personal protective equipment (PPE) have presented unfathomable choices, forcing healthcare workers to put their lives at risk to save their patients lives. This situation presents numerous challenges for those tasked with communicating about how their hospital is managing the pandemic. While this is certainly a trying situation, hospital marketing, communications and public relations teams can take specific... read more

Crisis Communications

So here we are. A COVID-19 national state of emergency where stress levels are at an all-time high and the rules are changing by the minute. Never mind the wild stock market swings, cancelled flights, social distancing, business closures and positive tests. Now we have to suffer through this period of high anxiety with no sports. No NBA. No college basketball championships. No baseball! This must be what they really mean by March madness. As the Zen masters say, when one door closes another door opens. So let’s think of this a vacation from the constant need to stick to our daily routines. Instead of spending half our waking hours watching sports, reading about sports, or complaining about how bad our home teams are, maybe... read more

Managing Your Coronavirus Responses Colorado’s first case of COVID-19 (novel coronavirus) has been reported. Many areas of life from religious traditions to social customs to global events will be impacted as the virus spreads. While the virus presents significant health risks, it also presents challenges for many business owners. Businesses are likely to feel the impact on their bottom line as it becomes necessary for workers and clients to self-isolate or be put under quarantine. In a crisis communications situation like this, communications strategies are more important than ever. During times of crisis, maintaining a calm, collected brand voice and keeping open channels of communication with clients, team members and stakeholders is critical.  Schedule Your FREE 30 Minute Coronavirus Consultation With a PR Specialist Schedule Your... read more

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.

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Public Relations: Journalist or Social Media Influencer? Muck Rack: Blurred lines: What’s the difference between a journalist and an influencer? As newsroom staffs continue to shrink and the number of users on social media continues to skyrocket, influencer marketing has become one of the biggest trends in marketing and public relations. The concept of influencers isn’t new–just think of celebrity spokespeople. Influencers can draw massive audiences and at some points, even influence purchasing decisions. A key point of differentiation... read more

Whether you work for a healthcare company, a nonprofit or professional services firm, the importance of online reviews cannot be understated. While word of mouth can be a powerful lead generation tool, today’s consumers are increasingly heading online to research businesses and products before pulling the trigger on both small and large purchases. 84 percent of adults read reviewswhen they research products and services, making it crucial for businesses to build up a strong listing of positive reviews. Getting more online reviews for your business While many marketers are aware of the important role reviews play in attracting new customers, figuring out how to get your current client base to leave reviews can feel daunting. Consider these three tactics to generate more reviews for your business:... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Social Media: Millennials Buying for Instagram Agility PR: Halloween PR: Millennials admit to buying stuff just for social posts ‘Tis the season...for millennials making purchasing decisions based on their “Instagrammability.” A recent study from credit card comparison firm CompareCards.com found that when it comes to Halloween spending, 48 percent of millennials report making Halloween-related purchases for use on social media. Another interesting finding from the study is that 31 percent of millennials spend more money on Halloween than any other... read more

When building out a social media strategy for your B2B company, the first platforms that come to mind might be Facebook, LinkedIn, Twitter and Instagram. While these platforms should play a large role in your strategy, it’s important not to forget about YouTube. If YouTube conjures up images of beauty tutorials or comedy sketches that might not be relevant to your business model, think again! Content on YouTube covers a huge range of topics and can be an excellent platform for your organization to share your unique expertise with a captive audience. Now that YouTube is on your radar, here are a few reasons why it can be an incredibly powerful platform for B2B companies. Large, Captive Audience There’s no doubt that YouTube has a... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Crisis Communications: Preparing a Crisis Communications Plan PR Daily: The 3 biggest mistakes in most crisis comms plans As PR pros specializing in crisis communications, we cannot stress enough how important it is to always have an up-to-date crisis communications plan ready to go in case disaster strikes. Whether the triggering event that necessitates the use of the plan is internal or external, every organization should be prepared to quickly activate their crisis communications plan when an issue arises to... read more

Even for veteran PR pros, explaining what we do and don’t do can be challenging. For many people,  “public relations professional” conjures up fictionalized images like Samantha from Sex & the City, who works with celebrities and spends afternoons at magazine photo shoots. Or maybe the first fictional PR character that comes to mind is Nick Naylor from Thank You for Smoking, a guy who defends products that cause people harm.  If that’s your image of PR pros, you probably think we are all ‘spin doctors’ crafting messages to deceive the public. As with most artistic portrayals, the truth about PR is much different than those fictional portrayals.  Public relations is a vital component of the communications toolbox for companies both large and small. If... read more

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