Public Relations

Independence Day is a great time to remember the values on which America was founded, as evidenced by the eloquent opening to the Declaration of Independence. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. That’s a powerful statement, and one that we often take for granted. The Fourth of July is also a time for us to think about how lucky we are to have the Constitution and the Bill of Rights. Freedom of speech. Freedom of the press. Freedom of religion. Those are the inalienable rights that the Founders fought a revolution over. Not to trivialize the... read more

Crisis Communications Reputation Management

What’s the difference between Crisis Communications and Reputation Management? Crisis communications professionals are used to getting panicked calls from current or potential clients. Sometimes these calls come from organizations that are expecting bad press and want to get ahead. Sometimes the bad press just happened and needs to be addressed before the story becomes even bigger. And sometimes organizations call because they are concerned because the bad press just keeps following them around. A crisis is immediate. It’s a fire that you need to put out, but the damage from that fire can have a long-term impact on your reputation. As Warren Buffet famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll... read more

Preparing a Public Relations Strategy for 2021 Our jobs, our lives, and everything we thought we knew changed dramatically in 2020. As we look back on a year filled with challenges, we also look ahead to what we can expect in 2021, including the trends that will impact the public relations profession. As the vaccine rollout begins, even if a bit slowly, and COVID-19 cases here in Colorado seem to be on the decline (for now), things may finally be looking up a bit for 2021. However, there is no question that COVID-19 will continue to have an impact on all industries, including public relations. Besides the global pandemic, the other big story in 2020 was the push for social justice with the Black Lives... read more

On November 18, PRSA Colorado presented Pushkin PR founder and president Jon Pushkin with the Lifetime Achievement Award at the chapter’s virtual 2020 Gold Pick Awards celebration.  The Lifetime Achievement Award recognizes a PRSA Colorado Chapter member for distinguished service to the profession of public relations, the community, and to PRSA. This award may be based on volunteer work for non-profit causes, leadership on a significant public relations issue affecting the community, and/or outstanding educational achievement in public relations. The recipient must have been a member of PRSA for at least twenty-five years at the time of nomination. Here are Jon’s remarks as he accepted the award and took the opportunity to look back on his career in public relations. I want to thank the... read more

Musicians know how to listen. They understand that the music within and around them provides the inspiration they need to express themselves. They also understand the value of feedback.  Any rock n’ roll guitar player can tell you how to get good feedback. Just turn up the volume, point the guitar at your amp, and let it wail. It’s not always pleasant to hear, especially when it happens by accident. But in the hands of a master like Jimi Hendrix, feedback can unlock a whole new world of music. Feedback in Public Relations Feedback is also important in public relations. Too often, PR campaigns focus on communicating to someone. The problem is, when we forget that good communications also involve listening, it’s like a pilot... read more

Digital Marketing Public Relations

When I was a working musician, I always looked for opportunities to soak up a lesson or some words of wisdom from musicians whose talent just blew me away. It did not take me long to figure out that the one thing that separates the good musicians from the great ones is that great musicians never stop practicing. They know that they can always get better and that there is always something they can learn. They know that the day they stop being creative is the day some young hotshot passes them by.  Public Relations is No Different Now that I run a Denver public relations firm, I know that the same rule applies for PR pros. If you ever get to that point where... read more

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes. We are excited to continue our ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate. This week, we’re taking a deep dive focus on everyone’s favorite topic (cue, immediate sarcasm): Influencers. ^ We had to. A meme just too good to not share, and not to mention a prime example of how social media plays a powerful role in business marketing. This joke alone from @cxcope on Twitter garnered over 23,500 retweets in April, 2019 and grew this man’s platform from 2,000 followers to 100,000 basically overnight. It’s... read more

Despite not knowing exactly what you should expect from a PR agency, you may have been told you should hire one. If you’re organization is looking to increase brand awareness, reach new clients or improve your reputation, a boutique  PR agency may be able to help.  What does a PR agency do? PR agencies are different from marketing and advertising agencies. Although we sometimes use paid media strategies like ad buying to promote a business, PR agencies primarily help clients reach their target audiences through earned media coverage like broadcast segments, news articles and more.  Then we leverage that coverage through social media and other communication channels to help clients establish their thought leadership and build credibility for their brand.   Typically, PR agencies help organizations:... read more

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new business climate. Reopening Communication Questions As some states begin to ease stay-at-home requirements, businesses are beginning to consider reopening. However, it is hard to know if we are still in the first wave or if and when we might see a second wave of COVID-19. The situation seems to change on a daily (if not hourly) basis, so it can be difficult to determine how to communicate with your employees,... read more

Black lives matter. We will not stay silent. We must all demand justice. We must all create change. We must all be heard. What can anyone say to people who are sick of being marginalized, dehumanized, and stripped of any sense of power? That’s what institutionalized racism does. It’s baked into our economic system. It’s part of America’s DNA. Some people are privileged and some people are not. Some people have a shot and some don’t. One man’s ceiling is another man’s floor. There is pain. There is despair. There is grief. There is anger. It is righteous and now it is boiling over. When all seems hopeless it’s not easy to find common ground, but as communicators that’s what we are trained to do.... read more

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