These focused training workshops provide the opportunity to learn more about specific topics and expand your skill set and knowledge base, so you can be a better marketer and spokesperson for your organization.
Crisis Communications Workshop
Crises happen in business every day. Some organizations flounder and lose ground with their audience. Others rise above the fray and use the crisis to strengthen customer loyalty. How do they do it? They are prepared for a crisis before it occurs with a proper communications strategy, and your organization can be too!
In this workshop, we will answer the question – What is a crisis? – We will discuss common challenges and communication breakdowns that occur during a crisis and how to respond. We will lead a step-by-step tutorial on how to create a crisis plan, designate a crisis team, and effectively use social media during a crisis. We will share a simple and effective key messaging formula and train you how to field questions and use sound bites that the media will love.
At the end of this workshop, you will have a crisis communications strategy template that can be used in any type of crisis. You will know who should respond and how and have tools and tactics to employ to mitigate the situation.
Media Training Workshop
Your spokespeople are your biggest asset. They have the ability to position your organization as an industry expert and thought leader, articulate your brand promise, and connect with your audience on a personal level. That’s why it’s so important to be prepared for any interactions with the media.
In this workshop, we will help you get the most out of your media interviews. We explain in detail how the media works and share basic interview guidelines. We help you develop effective key messages, discuss the anatomy of a good answer, and how to stay on message. We will cover effective bridging techniques, how to effortlessly field difficult questions, and the art of the sound bite.
At the end of this workshop, you will feel well prepared and confident to handle any type of media interview or interaction and able to share relevant, impactful information about your organization.
All workshops will be tailored to your organization
and can be one-on-one trainings or with a larger group.
Give us a call to set something up.