As public relations professionals, we wear a lot of hats. We run branding sessions and work our contacts to get media placements that include our clients’ key messages. We hold trainings on topics from social media management to interviewing skills. We create crisis communications plans and messaging platforms. But, first and foremost, we are communicators. No matter the project, our goal is always to help clients communicate more effectively. This is especially important for our healthcare clients who are tasked with delivering complex information to a variety of audiences.According to the National Assessment of Adult Literacy, only 12 percent of U.S. adults have proficient health literacy. The Institute of Medicine defines health literacy as "the degree to which individuals have the capacity to obtain,... read more
For many organizations, the tendency is to be everything to everyone for fear of missing out on customers, opportunities or revenue. The result: a lack of a cohesive brand. Without a strong brand promise, potential customers, clients or donors won't know what your organization is about. Throwing everything at the wall to see what sticks may land you a few new prospects, some sales or donations. But it will not give you the staying power necessary to compete in this crowded, noisy marketplace. We use a specific process to help our clients determine their brand promise, so they can answer the three most important questions in public relations. What is your story? To whom do you want to tell it? What is the best way... read more
If you live in Colorado, or have flown Frontier through Denver International Airport lately, you're probably aware of the company’s troubles with a new passenger-management system after outsourcing 1,160 below-ramp and customer-service positions at DIA. A deluge of customer complaints against Frontier Airlines has the Better Business Bureau taking a closer look at the airline's rating. Founder of a Denver-based pubic relations firm and crisis communications expert, Jon Pushkin shares his take on the situation with Frontier Airlines. How well do you think Frontier is handling this situation from a public relations perspective? What grade would you give them?JP: Frontier is facing a serious threat to its reputation that could result in long-term damage to the company’s brand and bottom line. Its response has... read more
Public Relations has been around since the early 20th century and continues to evolve and expand with technology and business practices. It now involves a variety of activities and comprises many areas of specialization. It can feel overwhelming, especially for smaller organizations and nonprofits with fewer resources. Veteran PR strategist and founder of Pushkin Public Relations, Jon Pushkin, shares some insight from over 20 years working in the field of public relations. It seems like there are a lot of definitions of Public Relations, and it covers such a broad range of activities. How do you sum it up for your clients?JP: It’s true that a lot of people have a hard time explaining public relations in simple terms. As a profession, we... read more
Social marketing has become a bit of a buzzword over the past few years. But, behavior change initiatives are nothing new. History is packed with examples of people trying to influence others to take an action or change their behavior in a way that will benefit society, as well as them personally. Social marketing attempts to convince an audience a new behavior has more value than a current behavior. It combines the best elements of traditional approaches to social change with marketing techniques to generate discussion, promote information and think about an issue differently. However, the goal is not just to raise awareness or shift attitudes; it is to motivate people to change their behavior, a challenging task. As Nancy R. Lee and Philip Kotler... read more
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When Jon Pushkin started Pushkin Public Relations 17 years ago, the Internet looked more like this than this Pushkin PR was pretty cutting edge for even having a website. Then we got busy growing the business, adding new team members and advising clients how to improve their brand identity, which often includes website redesigns.Over a decade later, we decided PushkinPr.com needed a little TLC and an updated look. We used our years of experience helping clients through website redesign projects to prepare for this massive undertaking. If you feel like your website needs to be overhauled or just spruced up, here are some tips to keep the project running smoothly. Audit your current site. What content needs revision; what content needs to be scrapped;... read more
Today marks the 70th anniversary of the WWII D-day invasion of Normandy, France. Recently, a member of our team visited Normandy American Cemetery and Memorial and the D-day Beaches. It was a moving experience. Here are some photos from the trip. There are 9,387 marble tombstones throughout the 172.5 acre cemetery. Many tombstones mark the graves of fallen soldiers who were never identified.At the museum, exhibits show the rations received by troops and other artifacts. The bravery of the service men and women in the face of death is unfathomable. Many sacrificed themselves for the greater good. The museum showcased some of their stories. Here are a few.