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Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.

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Public Relations: Journalist or Social Media Influencer? Muck Rack: Blurred lines: What’s the difference between a journalist and an influencer? As newsroom staffs continue to shrink and the number of users on social media continues to skyrocket, influencer marketing has become one of the biggest trends in marketing and public relations. The concept of influencers isn’t new–just think of celebrity spokespeople. Influencers can draw massive audiences and at some points, even influence purchasing decisions. A key point of differentiation... read more

Whether you work for a healthcare company, a nonprofit or professional services firm, the importance of online reviews cannot be understated. While word of mouth can be a powerful lead generation tool, today’s consumers are increasingly heading online to research businesses and products before pulling the trigger on both small and large purchases. 84 percent of adults read reviewswhen they research products and services, making it crucial for businesses to build up a strong listing of positive reviews. Getting more online reviews for your business While many marketers are aware of the important role reviews play in attracting new customers, figuring out how to get your current client base to leave reviews can feel daunting. Consider these three tactics to generate more reviews for your business:... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Social Media: Millennials Buying for Instagram Agility PR: Halloween PR: Millennials admit to buying stuff just for social posts ‘Tis the season...for millennials making purchasing decisions based on their “Instagrammability.” A recent study from credit card comparison firm CompareCards.com found that when it comes to Halloween spending, 48 percent of millennials report making Halloween-related purchases for use on social media. Another interesting finding from the study is that 31 percent of millennials spend more money on Halloween than any other... read more

When building out a social media strategy for your B2B company, the first platforms that come to mind might be Facebook, LinkedIn, Twitter and Instagram. While these platforms should play a large role in your strategy, it’s important not to forget about YouTube. If YouTube conjures up images of beauty tutorials or comedy sketches that might not be relevant to your business model, think again! Content on YouTube covers a huge range of topics and can be an excellent platform for your organization to share your unique expertise with a captive audience. Now that YouTube is on your radar, here are a few reasons why it can be an incredibly powerful platform for B2B companies. Large, Captive Audience There’s no doubt that YouTube has a... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Crisis Communications: Preparing a Crisis Communications Plan PR Daily: The 3 biggest mistakes in most crisis comms plans As PR pros specializing in crisis communications, we cannot stress enough how important it is to always have an up-to-date crisis communications plan ready to go in case disaster strikes. Whether the triggering event that necessitates the use of the plan is internal or external, every organization should be prepared to quickly activate their crisis communications plan when an issue arises to... read more

Even for veteran PR pros, explaining what we do and don’t do can be challenging. For many people,  “public relations professional” conjures up fictionalized images like Samantha from Sex & the City, who works with celebrities and spends afternoons at magazine photo shoots. Or maybe the first fictional PR character that comes to mind is Nick Naylor from Thank You for Smoking, a guy who defends products that cause people harm.  If that’s your image of PR pros, you probably think we are all ‘spin doctors’ crafting messages to deceive the public. As with most artistic portrayals, the truth about PR is much different than those fictional portrayals.  Public relations is a vital component of the communications toolbox for companies both large and small. If... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Public Relations: Incorporating video into your PR strategy Agility PR: 3 ways video can transform your company’s PR strategy You’ve probably heard a lot of buzz about how video is an integral component of a successful social media strategy. Less talked about are the ways that video can be harnessed to take your PR campaigns to the next level.

Communications Problem? We can help

This article discusses several ways PR pros can utilize video to make a splash with their next campaign, including creating... read more

Cheyenne Frontier Days is the world’s largest outdoor rodeo and Western celebration. For nearly 125 years the festival has been thrilling fans from around the country and the world with 10 days of action-packed rodeo events and concerts featuring some of the biggest names in country music. Pushkin PR has been working with this iconic Western brand since 2010, and Cheyenne Frontier Days is one of the highlights of our summer.

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The Challenge: Each year more than 2,500 animals come through Frontier Park as part of the rodeo action. While most fans enjoy seeing cowboys and cowgirls being tossed around by bulls and bucking broncos, what they don’t see is the care and concern that goes into protecting each and every animal’s wellbeing off... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. If you’re interested in implementing any of the PR tactics we discuss below or if you’re searching out the best Denver PR firms to hire, contact us at 303.733.3441.

Communications Problem? We can help

Public Relations: What is PR? Muck Rack: How do you define public relations? One of the most common questions our Denver-based team of public relations experts receives is what is PR? Over the years, the industry has seen massive changes as the media landscape has evolved, which can leave many people wondering... read more

When Discover Goodwill of Southern & Western Colorado began exploring the possibility of merging with Goodwill Industries of Denver, the organization’s leadership interviewed several  Denver PR firms who could help manage the communications surrounding the merger. Given our expertise in crisis communications and nonprofit PR, Goodwill selected Pushkin PR as their Colorado public relations partner.

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The Challenge: For many of the nonprofit and professional services organizations we work with, mergers can be difficult to navigate, as potential changes to operating structures can create a climate of confusion, apprehension and even fear among employees, stakeholders and clients. Our job was to help Goodwill manage expectations throughout the nearly year-long merger process and ensure key audiences received timely and relevant information to help them navigate the... read more

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