It’s no secret that efficiency and organization are crucial to the everyday success of Denver public relations professionals. Public Relations is a fast paced industry. We are expected to think on our feet and meet tight deadlines, all while monitoring media trends and staying prepared for a potential crisis. Add to that the everyday need […]
Author: pushkinpr
You don’t have to be a Denver public relations pro to know that cyber security is keeping healthcare executives up at night. Just ask the IT security experts who spoke at a recent Prime Health cyber security conference in Denver. All agreed that the threat to healthcare organizations from data breeches, ransom ware and lawsuits […]
We’ll always have a soft spot for traditional public relations tactics—working our media contacts to get stories placed in prominent papers or score that perfect quote from a client’s expert spokesperson. But these days, every organization should at least consider how to incorporate brand journalism into its communications efforts. Brand journalism has many definitions and […]
How often do you find yourself absentmindedly scrolling through Facebook, Twitter, or Instagram? Better yet, as you scroll do you notice how many posts you pass until you find the one, possibly two, which genuinely capture your attention? These days, social media offers a multitude of posts varying in information and importance to our lives. […]
According to the Colorado Department of Labor, the state is enjoying record employment. Colorado’s unemployment rate now stands at 3 percent, the lowest it’s been in 15 years. Anyone who wants a job in Colorado can probably find one, which is a big reason that Millennials are flocking to Denver, where they now make up […]
It’s our favorite time of year when we start seeing predictions and trends for 2016. Here are some of the PR and digital marketing trends we think are most exciting. The Podcast Renaissance Remember back in the early 2000s when podcasts first came on the scene, and then, well, not much happened with them. In […]
It’s easy to get swept up on the holidays and busy wrapping up 2015 activities without giving much thought to next year’s PR and marketing strategy. But now is the time to set some goals for the coming year. Here are four strategies for setting effective goals. 1) Align goals with business objectives. The mistake […]
As marketing and public relations professionals, we rely on demographic information to make strategic decisions. But, for many reasons, consumers aren’t behaving like they once did. POST-DEMOGRAPHIC CONSUMERISM: People—of all ages and in all markets—are constructing their own identities more freely than ever. As a result, consumption patterns are no longer solely defined by “traditional” […]
Data breaches are becoming more common with breaches this year in the healthcare, financial, and higher-education industries. With a profusion of sensitive data, healthcare organizations are a prime target for data breaches, and 2015 has seen its fair share with major players like Anthem and Blue Cross among the violated. Aside from working with your […]
Social media can be a very fast and effective way to communicate with key stakeholders in the event of a crisis. However, it adds a level of complexity to crisis communication that can be overwhelming to PR practitioners. The public now expects a higher degree of transparency and speed, and organizations struggle to understand the […]