As public relations professionals, we know that storytelling is a powerful way to connect with our audiences. Brand journalism is, in essence, a type of storytelling with the goal of gaining your audience’s trust by publishing content that is credible and informative. At its most basic, a corporate blog is a form of brand journalism. […]
Author: pushkinpr
Denver is brimming with public relations firms vying for your business. It’s great for organizations looking to outsource their PR, but it can be overwhelming when it comes to choosing the right agency. Even though we always welcome new prospects, we want to be sure we can deliver results before we accept a contract. We […]
As of the first quarter of this year, Facebook had 1.44 billion monthly active users—more people than live in China. So it makes sense that it is the site most organizations prioritize when developing a social media strategy. It’s not a bad approach considering you’ll certainly find some portion of your target audience there. According […]
Think about the brands you admire. Those brands worked hard to earn your respect. But as hard as they are to build up, even strong reputations can be torn down in the blink of an eye. That’s why reputation management requires constant vigilance and attention. For the past couple weeks, we’ve been spending a lot […]
As public relations professionals, we wear a lot of hats. We run branding sessions and work our contacts to get media placements that include our clients’ key messages. We hold trainings on topics from social media management to interviewing skills. We create crisis communications plans and messaging platforms. But, first and foremost, we are communicators. […]
For many organizations, the tendency is to be everything to everyone for fear of missing out on customers, opportunities or revenue. The result: a lack of a cohesive brand. Without a strong brand promise, potential customers, clients or donors won’t know what your organization is about. Throwing everything at the wall to see what sticks […]
If you live in Colorado, or have flown Frontier through Denver International Airport lately, you’re probably aware of the company’s troubles with a new passenger-management system after outsourcing 1,160 below-ramp and customer-service positions at DIA. A deluge of customer complaints against Frontier Airlines has the Better Business Bureau taking a closer look at the airline’s rating. […]
Public Relations has been around since the early 20th century and continues to evolve and expand with technology and business practices. It now involves a variety of activities and comprises many areas of specialization. It can feel overwhelming, especially for smaller organizations and nonprofits with fewer resources. Veteran PR strategist and founder of Pushkin Public […]
Social marketing has become a bit of a buzzword over the past few years. But, behavior change initiatives are nothing new. History is packed with examples of people trying to influence others to take an action or change their behavior in a way that will benefit society, as well as them personally. Social marketing attempts […]
When Jon Pushkin started Pushkin Public Relations 17 years ago, the Internet looked more like this than this Pushkin PR was pretty cutting edge for even having a website. Then we got busy growing the business, adding new team members and advising clients how to improve their brand identity, which often includes website redesigns. Over […]