Healthcare communicators face enormous challenges in 2017 as the healthcare landscape continues to shift. As any Denver public relations professional can tell you, no other industry poses as many opportunities or as much uncertainty. So how can healthcare organizations direct their communications strategies toward their most pressing needs? Some recent articles can help illuminate the […]
Author: pushkinpr
Public Relations is about storytelling. People are attracted to stories, and as public relations professionals or organizations trying to communicate with consumers or increase brand recognition, storytelling is paramount. However, it’s often more difficult than it sounds. So, how can we create content that people actually want to consume? Employ a classic storytelling structure From […]
There are now more Millenials (people born between 1982 and 2004) than Baby Boomers. They have a combined buying power of 1.3 trillion annually and spend an average of 25 hours online each week. When it comes to healthcare public relations, how do you reach and appeal to this target market? Here are some things […]
Pushkin PR is coming up on a big anniversary–20 years. Looking back, what would you say is your proudest accomplishment? JP: The thing I am most proud of is the long-term relationships we’ve been able to sustain with many of our clients. Many of our clients have been with us for five years or more, […]
You don’t know what you don’t know; never was there a truer piece of advice spoken. Strangely enough, since I first heard the words at a conference in high school six years ago, I have lived by this advice, passed it on, and used it as a mantra. In work, I have supervised staff members […]
As public relations professionals, we are expected to be constantly creative. Clients expect us to consistently tap into our creative reservoirs to produce engaging content for their target audiences. But sometimes, the reservoir is zapped dry and we are cursed with a temporary spell commonly known as writer’s block. Hitting this wall can be overwhelming, […]
We have all seen the footage on the nightly news of Elizabeth Warren berating Wells Fargo Chief John Stumpf while he stammers explanations, excuses and apologies. The more he talks, the more he seems to fuel public outrage and skepticism. For a quick lesson in crisis communications, we turn to Pushkin PR founder and public […]
Say you have a beautiful new website, but the phone still isn’t ringing as much as you’d like. This is the lament of many businesses. The truth is, “If you build it, they will come” applies only to magic baseball fields. It takes work to draw search engine bots and spiders to your website, and […]
We have heard A LOT about the Millennials over the past few years, but what about the generation that follows, one that has been referred to as Generation Z. For these kids, aged two to 19, the internet has been ubiquitous and more fully formed than it was for the Millennials who came before. Smartphones and other […]
We are in the midst of doing crisis communications for our sixth Cheyenne Frontier Days, so it seems like a good time to repost this slightly revised blog article from a few years ago. It seems especially relevant now given our current toxic political climate. Last week I had breakfast at the Radisson in Cheyenne, […]