Five PR Tools Every Pro Must Have

May 04, 2017

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Those working in Public Relations know how important it is to be versatile and ready for anything. From creative social media strategy to finding the perfect person to pitch a story to, we have to know how to do it, and fast. So we’ve come up with the five best tools PR experts should always have up their sleeve and ready to use at a moment’s notice.

Thunderclap It!

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We all know coming up with the perfect campaign for your client is hard work, but the real work begins when it’s time to implement it. That’s where Thunderclap can help. It’s a platform to get your campaign message mass shared by your followers, which will then be seen by their followers. Sounds easy right? It is! Just input your campaigns details and watch your campaign go viral.

Get Creative with Canva.

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We’ve all been there. You want to share something amazing on social media but can’t seem to find exactly what you’re looking for. Not to worry, just create it! Canva is a free tool that any PR pro can use to create everything from a social media post, an ad, or a brochure for an upcoming event. They have thousands of preloaded photos or you can download your own. It’s the easiest way to get creative with your message when nothing else fits.

Need Anewstip?

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Ever had the perfect pitch and realize you have no idea who might be interested in it? It happens to the best of us, but now there’s an easy way to always be in the know. With Anewstip you can easily search the globe for who is talking about what. Simply type in your clients name to see who’s been talking about them. It works in reverse too! Have a reporter in mind, but not sure if it’s a topic they cover? Type in their name to see what they’ve written or tweeted about recently.

Email Hunter, for a less stalkery version of yourself…

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This is fast becoming my favorite PR must have! Once you’ve found the perfect person to send that press release or pitch to, it can be really frustrating trying to then track down an email. Have no fear, Email Hunter is here! Just input the person you wish to email’s first and last name, along with the company they work for, and Email Hunter will do the rest. No more scouring the internet for ridiculous amounts of time, or being told that persons email address is more precious than their social security number. Just locate and pitch away to your hearts content.

Show it off with Coverage Book

convreagebook.pngThis is one tool every Public Relations agency should know about! That campaign you’ve all worked so hard has come to an end, and you need to showcase that hard work to your clients. Instead of spending hours copying, pasting, taking screenshots, and creating infographics, Coverage Book does it for you. Simply plop in your links and it will quickly create a data rich report worthy of sharing with your client. 

What are your favorite PR tools? 



Category: Public Relations

Wright Brianna

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Brianna is a Communications undergraduate student in her final semester at the University of Colorado where she is also working toward a certificate in Strategic Communications. She enjoys learning about new topics, from data analytics to event planning to social media trends. In her free time, she loves summer camping trips with her horse and dog in tow; baseball games; DIY home projects; and traveling as far and long as her wallet will allow.


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