Thursday Three: Buzzwords that Need to Die, Using Social Media for Brand Transparency and Myths about Millennials
Aug 23, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Cut Buzzwords from Your Writing to Help Readers Better Understand Your Key Message
Leverage. Impactful. Synergy. As public relations professionals, we’re intimately familiar with buzzwords that appear in our clients’ vocabularies and sometimes even our own work. However, many of these terms are frequently used incorrectly and may even distract your audience from connecting with your message. Check out a few of the other terms PR Daily is taking to task in this article.
Transparency is Key on Social Media
Did you know that 86 percent of consumers believe transparency from businesses is more important than ever before, and more than half say they want brands to be most transparent on social media? With such a high number of consumers seeking transparency, it’s more important than ever that brands intentionally develop content that is authentic and showcases brand humanity. This article offers several tips to help establish your brand's transparency. We couldn’t agree more that one of the best ways to do this is by helping your CEO establish a social media presence that promotes them as a thought leader while allowing them to share information and connect with consumers.
Communicating with Millennials Requires Re-Examining Stereotypes
As professional communicators, we know firsthand the value of understanding your target audience in order to craft messages that resonate with them. While certain generations certainly respond to and trust different types of messages, we can’t help but thinking that millennials have been over generalized. This author agrees, citing a study of 600,000 people that indicated only two percent of an individual's attitude can be attributed to their generation. As organizations continue to hire millennials and target them as consumers, this is a valuable read about the importance of resisting broad generalizations and honing in directly on the traits of your specific workforce or target market.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.