Thursday Three: Journalists vs. Influencers, Purpose-Led Brands and Visual Storytelling

Dec 13, 2018

Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.

Public Relations: Journalist or Social Media Influencer?damon-lam-1230279-unsplash.jpg

Muck Rack: Blurred lines: What’s the difference between a journalist and an influencer?

As newsroom staffs continue to shrink and the number of users on social media continues to skyrocket, influencer marketing has become one of the biggest trends in marketing and public relations. The concept of influencers isn’t new–just think of celebrity spokespeople. Influencers can draw massive audiences and at some points, even influence purchasing decisions.

A key point of differentiation between journalists and influencers lies in compensation. While journalists are paid by the media organizations they provide coverage for, influencers are often directly compensated by brands with either a percentage of affiliate sales, free products or services, or compensation for endorsement. However, when it comes to pitching influencers, your strategy should be similar to pitching a journalist and include extensive research of the influencer’s area of coverage and a direct link to how your pitch relates.

Branding: Building a Purpose-Led Brand

Forbes: 3 Essential Attributes To Become A Purpose-Led Brand

We’ve said it before and we’ll say it again– research clearly shows that consumers value brands that take a stand on cultural and social issues and will often demonstrate this preference with their purchasing power. But these days, simply taking a position on an issue isn’t enough. Brands must instead demonstrate to consumers how they are taking steps to resolve the issues they are championing.

This article takes a look at the steps brands need to take to demonstrate to their customers that they are purpose-led. What’s at the top of the list? Accountability. Simply saying you care about an issue is not enough. Demonstrating how you are taking action on an issue and how your brand is making an impact is crucial to winning the trust of your customers.

Social Media: Real-time Visual Storytelling

Agility PR: Content amplification—driving social ROI through visual storytelling

Consumers are overloaded with visual content, making it more important than ever for brands to strengthen their visual storytelling skills to capture interest. Real-time visual storytelling offers a way for brands to connect with their target audiences as events unfold and increases the opportunity for content to go viral, significantly broadening the reach of a brand.

However, developing a strategy to produce high-quality storytelling assets can be intimidating and costly. This report offers examples of how to maximize your impact with available resources, in addition to offering examples of brands that are excelling at real-time storytelling to help get your creative ideas flowing.  

Category: Thursday Three

Caty Carrico


Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.

Add Pingback
blog comments powered by Disqus

Category List

Tag List

public relations agency (5)
Event Public Relations (1)
Instagram Story Mistakes (1)
PR Tactics (10)
Colorado healthcare pr (2)
Crisis Communications (18)
Denver PR (19)
denver branding (1)
Instagram (1)
Public Relations Update (6)
healthcare communications (1)
Public Relations Case Study (1)
Nonprofit PR (3)
Festival Crisis PR (1)
PR agency (3)
Festival Communications (1)
Denver PR Strategy (2)
SEO (1)
Instagram Stories (1)
Social Media Denver (1)
Public Relations (30)
Law Firm PR (1)
healthcare pr (9)
healthcare public relations denver (1)
Denver Public Relations, Denver PR (9)
social media (3)
Denver Media Relations (1)
public relations companies (3)
Instagram for Business (1)
Colorado Crisis Communications (1)
denver crisis communications (2)
Festival Crisis Communications (1)
Denver Social Media (4)
Event Communications (2)
brand public relations (2)
Digital Strategy (2)
denver communications (2)
Denver Nonprofit PR Firm (9)
Social Media Strategy (1)
health communications (3)
crisis pr denver (5)
healthcare pr denver (3)
crisis pr Colorado (4)
healthcare public relations (3)
Colorado PR Firm (2)
Communication Strategy (2)
denver (2)
crisis public relations (5)
Our Clients (1)
search engine marketing (1)
health literacy (1)
PR Denver (9)
PR (8)
PR companies (3)
event pr denver (2)
Event PR (2)
Festival PR (1)
denver healthcare pr (3)
crisis PR (11)
Denver Public Relations Firm (9)
Denver PR Firm (19)
crisis communications denver (2)
Public Relations Firm (1)
nonprofit pr denver (1)
PR Strategy (1)
Instagram Story Business (1)
non profit PR agency (1)
Denver Public Relations (18)
Content Marketing Strategy (1)
media relations (1)
public relations denver (7)
healthcare AI (1)
PR Firm (8)
Content Marketing (1)
Festival Crisis (1)
Denver Healthcare PR Firm (11)
Social Media for Business (3)
Media Relations Denver (1)
denver heatlhcare pr (1)
colorado pr (5)
colorado public relations (5)
healthcare (6)
denver crisis commuications (2)
Branding (2)


© 2019 Pushkin Public Relations. ALL RIGHT RESERVED

Site Map