Thursday Three: PR Misconceptions, Cheyenne Frontier Days and the Public Perception of ‘News’
Jul 26, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Fact check this statement: “The media will care about everything I give them.”
Public relations is a field that is constantly evolving, leaving room for plenty of misconceptions to take hold. This article tackles some of these misunderstandings, including the belief among non-public relations professionals that journalists will be interested in every story.
When you hire a public relations firm in Denver or anywhere else, make sure that they are committed to being transparent with you about which pitches will work and which ones will not. Having these conversations with your PR firm up-front can save you effort and resources in the long run by avoiding hours spent on pitches that are unlikely to result in coverage.
Pushkin PR Client Cheyenne Frontier Days Looks to the Future
As event and festival public relations specialists, we have been thrilled to provide crisis communications services for Cheyenne Frontier Days for the past eight years. This year marks the 122nd iteration of the event that attracts hundreds of thousands of visitors each year. The festival continues to grow and will break ground on a corporate conference center after the festivities wrap up this year.
What comes to mind when you hear the word ‘news’?
Fake news and other negative perceptions of journalism have circulated widely in the past few years. The News Co/Lab at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication recently polled more than 6,000 U.S.-based web users to learn about their attitudes toward news. The results are intriguing, indicating that when people talk about ‘fake news,’ they are almost never thinking of local news. If you have an interest in the public’s perception of the news media, this article is for you!
Bonus Read– Pushkin PR Founder Weighs in on a Healthcare PR Challenge
Healthcare communicators are facing numerous challenges. Pushkin PR Founder and President Jon Pushkin breaks down the questions PR pros in the healthcare industry should be asking in order to position their organizations for long-term success.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.