Thursday Three: Things to Do in Denver Labor Day Weekend, Trust in the Media on the Rise and the Latest Social Media Regulations
Aug 30, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Labor Day Events in Denver
As Denver-based event public relations specialists, we love the variety of events that take place around town and throughout Colorado each season. Summer is almost officially over but there is still time to squeeze in some fun this holiday weekend! Our friends over at Thrillist have the rundown of everything taking place. We’re especially looking forward to getting over to RiNo to check out the amazing murals that will be created as part of Crush Walls.
Trust in Media on the Rise
Journalists, rejoice! The era of distrust in the media due to fake news may be on the decline. According to the Poynter Institute‘s latest Media Trust Survey, three-quarters of Americans trust their local TV news and local newspapers. 54 percent of Americans have “a great deal” or “a fair amount” of trust and confidence in the media, which represents a five-point increase over the same figure last year. Another interesting tidbit from this study is that trust in local news is significantly higher than trust in other news outlets, due to the fact that Americans across the political spectrum trust local news.
Social Media Platform Regulates Issue Ads
As a PR firm that offers social media management services, we take staying up-to-date with the latest digital regulations seriously. One of the newest regulations surrounds political advertising on social media. Twitter is the latest platform to change up the rules regarding issue ads in advance of the mid-term elections. Advertisers looking to promote issue ads will now have to go through a certification process on Twitter. The new policy will apply to ads that refer to an election or a clearly identified candidate; or, ads that advocate for legislative issues of national importance. Approved ads will be displayed to users with a disclaimer identifying the ad as a promoted issue ad and include the name of the user or organization that paid for the placement, along with a link to additional information.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.