Thursday Three: Visual Content in Public Relations, A Communications Lessons for CEOS and the Denver Events We’re Excited for this Weekend
Aug 02, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Visual Content Takes Over Public Relations and Marketing
It’s no secret that visual information is easier for people to understand and retain. Studies even show that visuals hold the power to be more convincing than text, making them a great way to connect with your target audience. Accordingly, it shouldn’t be a surprise that incorporating visuals into your public relations and marketing efforts is no longer optional, but instead required to make an impact. This article includes several great ideas about how PR pros can incorporate visuals into press releases, newsrooms and other content.
There Are Tons of Events Happening in Denver this Weekend and The Event PR Pros in Us Can’t Wait
Did you know that we specialize in festival and event public relations? With so many interesting events happening throughout Denver and Colorado, we love to keep a pulse on the best ways to spend your weekend. This wrap up from our friends at 303 Magazine has a list of all of the events, festivals and special happenings that you’ll want to take part in this weekend. We’re especially looking forward to the First Friday Art Walk at the Art District on Santa Fe and getting our downward dog on with our pups during Yoga Rocks the Park!
A Communications Lesson For CEOS
We do a lot of crisis communications work at Pushkin PR, so, unfortunately, we are very familiar with the negative effects that can come into play when an executive causes a stir by speaking out on a controversial or inappropriate topic. However, this study shows that when thoughtfully executed, a CEO taking a stand on an issue can be beneficial to a brand’s image. Most CEOs may be reluctant to speak out about hot-button issues for fear of turning off potential customers or clients. However, younger employees and consumers are more likely to trust brands if the CEO takes a stand on issues they care about.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.