Using LinkedIn, Brands Celebrating Pride Month, Patient Loyalty Drivers for Hospitals and Medical Practices
Jun 06, 2019
In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients.
Social Media: LinkedIn Tips
If you view LinkedIn merely as an electronic resume, it’s time to think again. The professional networking platform holds great value for boosting SEO, developing a reputation as a thought leader and testing your content strategy.
We work with our clients to ensure that all executive’s LinkedIn profiles are fully fleshed out with accurate information. Once your profile is complete, it’s time to start publishing. Sharing content on LinkedIn and then evaluating the title, geographic location and relevancy of the audience that is engaging with your posts is a useful exercise to make sure the content you are creating is resonating with your ideal target audiences.
Corporate Social Responsibility: Brands Responsibly Celebrating Pride Month
We’re proud to be working with Denver PrideFest again this year and support for LGBTQ+ rights is an important issue for our team. Each year Pride Month is held in June to commemorate the Stonewall Inn Riots, which are largely regarded as the start of the LGBTQ+ civil rights movement. We are always pleased to see brands showing their support of Pride with special campaigns, products and events.
However, while the LGBTQ+ community is a purchasing powerhouse, it is vital that brands don’t just capitalize on the purchasing power of this group with rainbow colored items but rather make meaningful contributions toward advancing LGBTQ+ rights. This article offers great perspective on how to shift your brand strategy from slacktivism to actually promoting equality and LGBTQ+ rights year round.
Healthcare: Value of Sharing the Story of Teamwork in Your Hospital
A new study from Press Ganey has found that the primary factor in patient loyalty to hospitals and medical practices is teamwork between clinicians. In hospital settings factors like nurse courtesy and caregivers' responsiveness to patient concerns or complaints also ranked at the top of the list. For emergency departments, the top loyalty driver was patients' perception that staff members cared about them.
Findings like this continue to point to the importance of sharing the human side of your organization in marketing and public relations materials. Demonstrating the interconnectedness of providers within your system is essential to enhancing the patient experience and building patient loyalty. Our team has experience helping our clients humanize the patient experience through media coverage, social media campaigns and more to showcase the strong relationships between providers at hospitals and the caring nature of physicians.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.