Why Public Relations?
Jan 03, 2019
Public relations has been around for 100 years, but many still do not understand what PR is and why it’s important for organizations of all industries. PR can build your brand or expand your company’s reach. In industries such as healthcare and nonprofit, public relations is a crucial tool to stay ahead of the competition and create strong, meaningful relationships with your target audience. At Pushkin Public Relations, we work with businesses to create an effective communications strategy designed to achieve their business goals and help them thrive. We offer healthcare public relations services, nonprofit public relations services, government public relations services, and more, tailored to your organization’s needs. In this blog, we’ll discuss why public relations is necessary for building a strong foundation and the overall success of any business.
PR Increases Your Brand’s Credibility
Clients, customers, and patients only do business with brands they can trust, and in order to gain that trust you must communicate authentically. They want to understand your brand personality and be confident that your brand will deliver on its promises. Public relations helps organizations communicate their unique brand identity, focusing on the brand attributes that will make them stand out from the competition. A company’s brand strategy should focus on three aspects:
- A brand is a promise. What is yours?
- What is unique about your brand? What difference does it make to the target audience?
- Why is that relevant to your target audience? Why should they be interested?
Answering these simple questions help businesses begin to understand how to communicate their brand in a way that resonates with their target audiences. PR assists organizations in positioning themselves as trustworthy thought leaders. For example, an organization mentioned in a positive news story, or recommended by an expert in the industry is incredibly valuable in establishing credibility with an audience and working towards building loyalty and brand equity.
Effective Communication Increases Sales
An effective public relations strategy generates public awareness, which can increase patient or donor recruitment and retention. Public relations sets the narrative for your brand, creates buzz about the organization, increases brand loyalty and drives consumer engagement. A thoughtfully-constructed public relations strategy allows organizations to cultivate relationships with journalists to secure positive media placements, while also using digital marketing and social media strategy to communicate with the audience directly.
A Thriving Online Presence Is Crucial
In today’s world where digital connection is omnipresent, public relations is a crucial way that companies make the most of their presence online. The biggest platform for this is social media. Through effective social media strategy and management, organizations monitor and participate in conversations of clients, customers, donors, and partners. In addition, participating in the digital world helps companies understand their audience’s needs and problems, and how to tailor their services to those specific needs.
At Pushkin PR, we believe public relations services should be tailored to the needs of each client. Our services include brand strategy, media relations, reputation management, crisis communications, digital marketing, and social media strategy. Get in touch with us today and learn more about how we can help your brand develop an effective communications strategy.
Jon Pushkin is the president and founder of Pushkin Public Relations, a full service Denver PR firm. He likes dogs, baseball and swing, in that order.