We have all seen the footage on the nightly news of Elizabeth Warren berating Wells Fargo Chief John Stumpf while he stammers explanations, excuses and apologies. The more he talks, the more he seems to fuel public outrage and skepticism. For a quick lesson in crisis communications, we turn to Pushkin PR founder and public […]
Category: Blog
Say you have a beautiful new website, but the phone still isn’t ringing as much as you’d like. This is the lament of many businesses. The truth is, “If you build it, they will come” applies only to magic baseball fields. It takes work to draw search engine bots and spiders to your website, and […]
We have heard A LOT about the Millennials over the past few years, but what about the generation that follows, one that has been referred to as Generation Z. For these kids, aged two to 19, the internet has been ubiquitous and more fully formed than it was for the Millennials who came before. Smartphones and other […]
We are in the midst of doing crisis communications for our sixth Cheyenne Frontier Days, so it seems like a good time to repost this slightly revised blog article from a few years ago. It seems especially relevant now given our current toxic political climate. Last week I had breakfast at the Radisson in Cheyenne, […]
It’s no secret that efficiency and organization are crucial to the everyday success of Denver public relations professionals. Public Relations is a fast paced industry. We are expected to think on our feet and meet tight deadlines, all while monitoring media trends and staying prepared for a potential crisis. Add to that the everyday need […]
You don’t have to be a Denver public relations pro to know that cyber security is keeping healthcare executives up at night. Just ask the IT security experts who spoke at a recent Prime Health cyber security conference in Denver. All agreed that the threat to healthcare organizations from data breeches, ransom ware and lawsuits […]
We’ll always have a soft spot for traditional public relations tactics—working our media contacts to get stories placed in prominent papers or score that perfect quote from a client’s expert spokesperson. But these days, every organization should at least consider how to incorporate brand journalism into its communications efforts. Brand journalism has many definitions and […]
How often do you find yourself absentmindedly scrolling through Facebook, Twitter, or Instagram? Better yet, as you scroll do you notice how many posts you pass until you find the one, possibly two, which genuinely capture your attention? These days, social media offers a multitude of posts varying in information and importance to our lives. […]
According to the Colorado Department of Labor, the state is enjoying record employment. Colorado’s unemployment rate now stands at 3 percent, the lowest it’s been in 15 years. Anyone who wants a job in Colorado can probably find one, which is a big reason that Millennials are flocking to Denver, where they now make up […]
It’s our favorite time of year when we start seeing predictions and trends for 2016. Here are some of the PR and digital marketing trends we think are most exciting. The Podcast Renaissance Remember back in the early 2000s when podcasts first came on the scene, and then, well, not much happened with them. In […]