It’s easy to get swept up on the holidays and busy wrapping up 2015 activities without giving much thought to next year’s PR and marketing strategy. But now is the time to set some goals for the coming year. Here are four strategies for setting effective goals. 1) Align goals with business objectives. The mistake […]
Category: Blog
As marketing and public relations professionals, we rely on demographic information to make strategic decisions. But, for many reasons, consumers aren’t behaving like they once did. POST-DEMOGRAPHIC CONSUMERISM: People—of all ages and in all markets—are constructing their own identities more freely than ever. As a result, consumption patterns are no longer solely defined by “traditional” […]
Data breaches are becoming more common with breaches this year in the healthcare, financial, and higher-education industries. With a profusion of sensitive data, healthcare organizations are a prime target for data breaches, and 2015 has seen its fair share with major players like Anthem and Blue Cross among the violated. Aside from working with your […]
Social media can be a very fast and effective way to communicate with key stakeholders in the event of a crisis. However, it adds a level of complexity to crisis communication that can be overwhelming to PR practitioners. The public now expects a higher degree of transparency and speed, and organizations struggle to understand the […]
As public relations professionals, we know that storytelling is a powerful way to connect with our audiences. Brand journalism is, in essence, a type of storytelling with the goal of gaining your audience’s trust by publishing content that is credible and informative. At its most basic, a corporate blog is a form of brand journalism. […]
Denver is brimming with public relations firms vying for your business. It’s great for organizations looking to outsource their PR, but it can be overwhelming when it comes to choosing the right agency. Even though we always welcome new prospects, we want to be sure we can deliver results before we accept a contract. We […]
As of the first quarter of this year, Facebook had 1.44 billion monthly active users—more people than live in China. So it makes sense that it is the site most organizations prioritize when developing a social media strategy. It’s not a bad approach considering you’ll certainly find some portion of your target audience there. According […]
Think about the brands you admire. Those brands worked hard to earn your respect. But as hard as they are to build up, even strong reputations can be torn down in the blink of an eye. That’s why reputation management requires constant vigilance and attention. For the past couple weeks, we’ve been spending a lot […]
As public relations professionals, we wear a lot of hats. We run branding sessions and work our contacts to get media placements that include our clients’ key messages. We hold trainings on topics from social media management to interviewing skills. We create crisis communications plans and messaging platforms. But, first and foremost, we are communicators. […]
For many organizations, the tendency is to be everything to everyone for fear of missing out on customers, opportunities or revenue. The result: a lack of a cohesive brand. Without a strong brand promise, potential customers, clients or donors won’t know what your organization is about. Throwing everything at the wall to see what sticks […]