Like much of digital marketing, search engine optimization is constantly evolving. Valuable content and quality links are still the two most important ranking factors, but here are three other things to consider as you create your content strategy for 2018. RankBrain What is it? RankBrain is Google’s machine-learning artificial intelligence system that helps process its search […]

Say you have a beautiful new website, but the phone still isn’t ringing as much as you’d like. This is the lament of many businesses. The truth is, “If you build it, they will come” applies only to magic baseball fields. It takes work to draw search engine bots and spiders to your website, and […]