Maribeth is a digital marketing strategist with 10 years of experience in online marketing and advertising, search engine optimization, social media strategy and mobile marketing and analytics. She helps clients develop digital marketing strategies that apply the merits of various online platforms, balance earned and paid media and emphasize search-engine optimized content development, community engagement and the strategic use of social media, blogging, blogger outreach and online advertising.
She frequently acts as a liaison between clients and designers on website redesign projects, helping organizations determine the architecture and style of their websites and use topic modeling and advanced on-page optimization to improve their search rankings.
Most recently, she worked with the Associated Landscape Contractors of Colorado (ALCC), the Colorado Association of Lawn Care Professionals (CALCAP) and several Colorado water utilities to conduct marketing research and develop a marketing strategy for a water conservation app.
As a freelance writer for Colorado Health & Wellness magazine, Maribeth writes about healthcare in the digital era, health and wellness trends and Colorado healthcare companies.
Maribeth has a bachelor’s degree in journalism from Ohio University and an MBA with a marketing specialization from the University of Colorado Denver’s Health Administration program. She also has her Google Analytics Individual Qualification.
- Member, AMA National Chapter and Colorado Chapter
- Volunteer, Colorado Refugee English as a Second Language Program