Case Study

Client: Amazon

When Amazon opened a major fulfillment facility in Colorado, they needed more than a ribbon cutting. They needed to become part of the community. Pushkin PR helped them do it — working alongside Amazon’s internal communications team and national PR firm to build an audience engagement strategy rooted in genuine local investment.

 

How did Pushkin PR help Amazon build a presence in Colorado communities?

When Amazon opened its DEN3 fulfillment facility in Colorado, the company had a clear goal: make a meaningful connection with Coloradans — not just as a logistics operation, but as a community partner. Pushkin PR worked alongside Amazon’s internal PR team, national firm, and public policy team to identify timely, relevant opportunities to donate, host events, and generate media coverage that resonated locally. That included events tied to Amazon’s key initiatives like solar energy and Amazon Future Engineers, as well as pandemic-era donations to local food banks when communities needed support most.

What results did Amazon's community engagement campaign produce?

The campaign delivered hundreds of positive media placements, expanded Amazon’s brand awareness across Colorado, and created genuine new connections between the company and the communities it was entering. Coverage ranged from food bank donations — including a $25,000 gift to Care and Share Food Bank for Southern Colorado — to behind-the-scenes Prime Day coverage on CBS4 highlighting Amazon’s growing Colorado workforce. The campaign also reached Spanish-speaking audiences, with outlets like La Prensa de Colorado covering Amazon’s $10,000 STEM program donation. The work helped establish Amazon as an engaged local employer, not just a national brand with a warehouse address.

How does a local PR agency work with a national organization?

For this campaign, Pushkin PR operated as the on-the-ground Colorado partner, working in lockstep with Amazon’s national PR firm, internal communications team, and public policy team. Understanding the local media landscape, community relationships, and regional priorities allowed us to identify opportunities a national team alone might have missed.

What role does corporate social responsibility play in a PR strategy?

When a large employer shows up in a community, people want to know what kind of neighbor it will be. By identifying specific, timely ways for Amazon to give back , from food bank donations during the pandemic to education and sustainability events , we gave the media and the public a real story to tell, one that reflected the company’s values and built long-term goodwill.

Why does community engagement require a coordinated PR strategy?

Strategic planning, like knowing which events to build, which organizations to partner with, which stories will resonate with local reporters, is what turns a corporate giving program into a meaningful campaign. For Amazon in Colorado, a well-coordinated communications effort was what transformed facility-opening announcements into hundreds of positive media moments that actually reached the people they were meant to reach.