Case Study

Client: Telluride Regional Medical Center

Telluride Regional Medical Center serves patients in a large, rural stretch of western Colorado, offering primary care and 24/7 emergency services to the Telluride community that relies on it. When Telluride Regional came to Pushkin PR, it had weathered two years of pandemic stress and significant leadership changes. Trust needed rebuilding and messaging needed structure. Here’s how we helped.

How did Pushkin PR help Telluride Regional Medical Center regain control of its messaging?

After two years of pandemic strain and leadership transitions, Telluride Regional Medical Center needed a strategic communications reset. We started by listening and meeting with staff, board members, community members, and local media to see the opportunities and risks.. From there, we built a bilingual communications plan in English and Spanish that spanned email newsletters, news releases, social media, flyers, posters, and paid advertising. Every piece of earned and owned media was designed to bring clarity to the medical center’s messaging and spotlight the outstanding providers serving the region, while rebuilding trust. We also developed a new website to support the organization’s long-term communication plan.

What results did Telluride Regional Medical Center see from working with Pushkin PR?

The impact was visible across channels. Negative media coverage in local outlets decreased. Social media engagement and audience size grew. Community feedback turned more positive. Telluride gained cleaner, more consistent messaging around key organizational initiatives, including the successful launch of Chair 7 Clinic, serving primary care patients.

Why does a rural healthcare organization need a PR agency?

Rural medical centers carry a unique communications burden: they serve as essential infrastructure for large geographic areas, often with limited internal resources to manage messaging across earned, owned, and paid channels. A healthcare PR partner fills that gap to help patients, staff, and the broader community stay informed, feel connected to the organization, and understand what services are available when they need them most.

Does Pushkin PR have experience with bilingual healthcare communications?

Yes. For Telluride Regional, we developed content in both English and Spanish across every channel, including newsletters, news releases and social media. Reaching the Hispanic community was built into our strategy from day one.

Can a PR agency help when a healthcare organization is going through leadership changes?

Yes! Periods of transition are often when communications matter most. For Telluride Regional, we helped stabilize the narrative during a period of significant leadership change and created consistent, trustworthy messaging for both internal stakeholders and the public. Strategic PR during disruption protects organizational trust and keeps the community informed when uncertainty could otherwise fill the void.