Whether you work for a healthcare company, a nonprofit or professional services firm, the importance of online reviews cannot be understated. While word of mouth can be a powerful lead generation tool, today’s consumers are increasingly heading online to research businesses and products before pulling the trigger on both small and large purchases. 84 percent of […]

When building out a social media strategy for your B2B company, the first platforms that come to mind might be Facebook, LinkedIn, Twitter and Instagram. While these platforms should play a large role in your strategy, it’s important not to forget about YouTube. If YouTube conjures up images of beauty tutorials or comedy sketches that […]

Even for veteran PR pros, explaining what we do and don’t do can be challenging. For many people,  “public relations professional” conjures up fictionalized images like Samantha from Sex & the City, who works with celebrities and spends afternoons at magazine photo shoots. Or maybe the first fictional PR character that comes to mind is […]

Cheyenne Frontier Days is the world’s largest outdoor rodeo and Western celebration. For nearly 125 years the festival has been thrilling fans from around the country and the world with 10 days of action-packed rodeo events and concerts featuring some of the biggest names in country music. Pushkin PR has been working with this iconic […]

When Discover Goodwill of Southern & Western Colorado began exploring the possibility of merging with Goodwill Industries of Denver, the organization’s leadership interviewed several  Denver PR firms who could help manage the communications surrounding the merger. Given our expertise in crisis communications and nonprofit PR, Goodwill selected Pushkin PR as their Colorado public relations partner. […]