Public relations has been around for 100 years, but many still do not understand what PR is and why it’s important for organizations of all industries. PR can build your brand or expand your company’s reach. In industries such as healthcare and nonprofit, public relations is a crucial tool to stay ahead of the competition and […]

Identifying a Public Relations Crisis As a Denver crisis communications firm, we are often asked two simple questions: What is a PR crisis and how do we know when we have one? We tell clients that a PR crisis is: Anything that can damage the reputation of your organization Anything that can cause a loss of […]

How to Use Instagram Stories for Business As a public relations firm offering social media management services to our clients across Colorado and Denver, we make it our job to stay up-to-date on the latest trends and platforms captivating social media users. Ever since Instagram Stories made their debut in 2016, the platform has proven […]