Benefits Of Public Relations In Healthcare
Dec 18, 2018
In the dynamic and highly competitive healthcare industry, organizations can stay a step ahead of the competition by developing a robust public relations strategy to ensure their message is clearly articulated and reaches their target audiences. Working with a public relations firm helps organizations position themselves as thought leaders and stay on top of the ever-evolving channels of communication, including new digital technology platforms and changing public expectations. At Pushkin Public Relations, we serve our healthcare PR clients by helping them identify the best channels to reach their audiences and tailor key messages accordingly to ensure the highest return on investment.
Hiring a public relations firm offers a myriad of benefits for healthcare organizations. Whether you’re looking to build a new brand or are trying to help your established brand reach new prospective patients, thinking strategically about your communications plan can help you meet your goals and maximize your budget. In this blog, we’ll discuss the benefits of hiring an experienced healthcare public relations firm.
Building a Brand? A PR strategy can help you tell your brand story
In the crowded healthcare marketplace, standing out from the crowd is essential. Building a recognized and trusted brand requires a multi-faceted approach encompassing media relations, thought leadership, social media and public-facing communications. Your brand is your promise. People need to know that you stand behind that promise or you will lose their trust. That’s why working with an experienced healthcare PR firm is so important when you’re in the critical stages of developing or refreshing your brand. A PR agency can develop a customized strategic communications framework to help your organization communicate clearly and consistently through targeted media placements, innovative industry events that establish your brand as a thought leader, and attention-grabbing communications campaigns aimed at your target audiences. A public relations firm can also help you identify the best way to position your organization on digital platforms, including social media.
Effective Communication Connects You With Your Target Audience
In order to build a brand effectively, and maintain a good reputation in the public eye, it’s important for an organization to understand who it wants to reach and develop effective strategies to communicate with them. Healthcare PR firms help their clients create succinct messages that resonate with their target audiences. For example, we develop a key messaging platform that is personalized for each client. Then we help clients identify the most effective ways to reach their target audience. This might include pitching a bylined article to trade publications within your area of expertise, developing a social media advertising campaign that targets your past customers or a media tour that includes deskside meetings with editors that cover the types of medical products your company develops. A healthcare public relations firm has the expertise you need to connect you with your target audience using strategic messaging that resonates with them.
PR Counsel and Crisis Management
Healthcare isn’t always easy to navigate. An experienced healthcare PR firm can help you stay on top of developing trends, alert you to negative reviews, or research regulatory changes that can impact your brand’s reputation. Public relations agencies can serve as your spokesperson orr your trusted advisor. Healthcare organizations are especially vulnerable to crisis situations and a public relations agency can help you proactively plan for, train for, and be prepared to respond to any potential crisis that may arise. With the help of a public relations agency, you will be able to handle any situation and communicate rapidly and effectively across many different platforms.
It is important to understand that public relations is more than just publicity. It’s about helping organizations communicate the right message to the right audience at the right time. Standing out in the crowded healthcare landscape and building a trusted brand reputation requires consistent, strategic, effective public relations. At Pushkin Public Relations, we have worked with healthcare clients for more than 20 years. We have created campaigns to launch new brands, developed successful public awareness programs to raise the profile of healthcare organizations and helped brands establish their presence as thought leaders in the industry. Get in touch with us today to learn more about how we can develop a strategic communications framework to help your organization achieve your business goals.
Jon Pushkin is the president and founder of Pushkin Public Relations, a full service Denver PR firm. He likes dogs, baseball and swing, in that order.