Thursday Three: The Colorado Sun Rises, Brand Redesigns and What’s Happening in Denver this Weekend
Sep 13, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Colorado Gets a New Media Outlet
Unless you’ve been living under a rock without WiFi (which hey, in this political climate we completely understand) you’ve likely heard about the obstacles facing local journalism. Here in Denver we’ve witnessed these struggles first hand over the past decade, first with the shuttering of the Rocky Mountain News and later with massive layoffs at the Denver Post. Disgruntled with their corporate owners, a group of first-rate journalists departed the Post and launched a new venture: The Colorado Sun. The community-supported, journalist-owned digital publication launched this past Monday and has already been delivering some great stories, including this piece we loved reading today about how the “outdoor voter” is becoming a driving force in Colorado politics. Go read up!
Does Your Brand Need a Redesign?
Famed graphic designer Paul Rand once said, “Design is the silent ambassador of your brand.” The importance of a thoughtfully designed brand cannot be understated in today’s fast paced business climate where consumers are met with hundreds of visuals nearly every waking moment. But the brand design goes beyond simply a logo. Voice, tone, calls to action, your office space and numerous other elements are all part of your company’s brand. If you’ve noticed that conversions are stagnant or dropping or if customers have stopped engaging, it may be time to consider a brand redesign. This article identifies a few indicators that may suggest you should start thinking about refreshing your brand.
There are Tons of Events Happening in Denver This Weekend
It might be mid-September but summer is still going strong here in Denver with temperatures reaching into the 90s expected throughout the weekend. This weekend is packed with opportunities to spend some time outside before the cold weather rolls in. Our top picks include Grandoozy, a music festival with headliners like Kendrick Lamar and Stevie Wonder. The Rocky Mountain Subaru Festival is also a must-do, because we can’t think of anything more Colorado!
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.