Thursday Three: Instagram Driving Purchasing Decisions, The Center on Colfax Names new CEO, Workplace Bullying as a PR Crisis
Oct 24, 2019
In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients.
Social Media: Millennials Buying for Instagram
‘Tis the season...for millennials making purchasing decisions based on their “Instagrammability.” A recent study from credit card comparison firm CompareCards.com found that when it comes to Halloween spending, 48 percent of millennials report making Halloween-related purchases for use on social media.
Another interesting finding from the study is that 31 percent of millennials spend more money on Halloween than any other holiday, making it clear that this is a top-tier holiday for the demographic. As the intent to share purchases on social media continues to increase among consumers as a whole, brands would be well-guided to continue to capitalize on seasonal and holiday-specific trends, like the pumpkin spice craze.
Client News: The Center on Colfax Names New CEO
Our team has been proud to serve as the public relations agency for The Center on Colfax and Denver PrideFest for several years. During this time we’ve had the pleasure of working closely with Rex Fuller who served as The Center’s vice president of communications and corporate giving.
We are excited to announce that Rex has been selected as The Center’s new CEO. With more than 26 years of nonprofit communications and development experience and a deep passion for serving Colorado’s LGBTQ community, we couldn’t think of anyone better suited for the job. Congratulations, Rex!
Public Relations: Workplace Bullying has the Potential to be a PR Crisis
Thought bullying ended in high school? Think again. New research from job site Monster shows that 90 percent of workers have been bullied by a manager or coworker. Not only is workplace bullying detrimental to productivity and employee retention, it can have negative public relations implications. Past employees may post negative reviews on job sites like Glassdoor, reports of bullying may be picked up by the media or bullied employees may even take legal action in some extreme cases, making this a serious issue for organizations to address.
Internal communications play a large role in reducing workplace bullying. To combat the harmful effects of bullying, we recommend that organizations create internal communications plans with strategies geared at stopping this harmful behavior. Tactics may include drafting written communications that let employees know that bullying is not tolerated. Organizations should also utilize internal communications to encourage team building activities where employees get to know each other. To mitigate the fear of reporting, it is important to provide regular opportunities for employees to express concerns in a safe environment without fear of repercussions.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.