Thursday Three: Instagram on the rise, CEOs are not prepared to handle communications crises and what’s happening in Denver this weekend.
Nov 08, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
Social Media: Instagram is On the Rise
This study reveals that in 2018 a whopping 104.7 million people, or 31 percent of the population, will use Instagram. Since the introduction of Instagram Stories in 2017, the platform has seen continued growth as the feature attracts new users.
Millennials make up nearly half of Instagram users, making the platform a key social media channel for brands trying to reach the nation’s largest demographic. Instagram also skews female with 56 percent of female social media users accessing Instagram in 2018.
Crisis Communications: CEOs Are Underprepared to Handle Risk
Did you know that 96 percent of CEOs expect their organizations will face serious threats or disruptions to their growth prospects in the next two to three years? While the majority of CEOs may be aware of the potential for risk, many are not prepared with proactive measures to address these risks, should they arise. Only 42 percent of CEOs have discussed risks to the organization’s reputation in the past year, leaving room for growth.
These troubling statistics reinforce our belief that it is essential for organizations of all sizes to regularly identify potential risks and develop communications plans and systems to manage them. Since crisis situations move quickly, it is vital to have messaging prepared ahead of time to address the situation and minimize fallout.
Denver: Things to Do This Weekend
The weekend is almost here and even though snow is on the way, there’s still plenty going on around town! Say goodbye to Denver institution Govnr’s Park at their Goodbye to Govs Gathering or drop in to visit Molly Brown’s old digs at the Molly Brown House Museum during SCFD Free Day. For those of you looking to stay warm and cozy, check out the hygge market at The Source Hotel and Market Hall.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.