Thursday Three: Nike takes a Stand, How to Pitch a Journalist and the Art of Offering an Opinion
Sep 06, 2018
Each week on The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government and festival clients.
How to Pitch a Journalist Information They Want
If there is one constant in PR, it’s that newsrooms are ever evolving and PR pros have to always be ready to adapt to the changing environment. Increasingly, reporters are becoming generalists, unrestrained by traditional beats. This lack of one consistent area of focus for journalists means that PR pros need to find new ways to provide reporters with the information they are looking for. Earning coverage requires identifying information that is useful to journalists. This article offers three methods of framing information to provide value and increase your chances of having your story covered.
Brands Embracing Controversy: Nike Takes a Stand with Colin Kaepernick Campaign
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Traditionally, many brands have shied away from social controversy, choosing to remain neutral and avoid taking a stand. However, as we’ve previously shared, today’s consumers actually value brands that take positions on hot-button issues. Colin Kaepernick made national headlines when he protested social injustice in America by refusing to stand during the national anthem. Nike’s latest ‘Just Do It’ campaign features an image of Kaepernick emblazoned with the call to action, “Believe in Something. Even if it means sacrificing everything.” The campaign was met with mixed reactions; in protest, people filmed videos burning their Nike products. However, the campaign has also been hailed as the 'gangster genius brand move of 2018' and garnered support with many audiences.
Have an Opinion? Use These Tips to Make Sure it is Heard.
As public relations consultants, our work continually requires offering opinions on a wide variety of subject matter, from the best type of response to a crisis communications situation to the right type of messaging to drive interest in an event. Stating an opinion may often seem straightforward but there is a distinct art required to ensure your opinion is most impactful. This blog offers several nuanced tips for ensuring that your opinion is heard, well received and offered in a constructive manner.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.