Thursday Three: Social media after rebranding, video for PR, and working with influencers on a budget
Sep 05, 2019
In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients.
Public Relations: Incorporating video into your PR strategy
You’ve probably heard a lot of buzz about how video is an integral component of a successful social media strategy. Less talked about are the ways that video can be harnessed to take your PR campaigns to the next level.
This article discusses several ways PR pros can utilize video to make a splash with their next campaign, including creating a video pitch. As the ratio of PR pros to journalists continues to grow, members of the media are inundated with hundreds of pitches each day. We always recommend that our clients in Denver and nationwide consider developing videos to highlight the initiatives that we are pitching. Including a link to a video in a public relations pitch helps reporters quickly learn more about the topic and can capture their interest.
Influencer Relations: Working with Influencers on a Budget
It’s no secret that influencer marketing can be an incredibly powerful communications strategy for small businesses, large corporations and nonprofits alike. Whether your company is in the healthcare industry, professional services sector or legal field, partnering with influencers can help you reach new audiences and convert them into loyal clients.
One of the biggest draws for companies looking to work with influencers is the fact that influencer content is perceived as being more trustworthy than traditional advertising. So for audiences who feel that way it’s a more authentic source for referrals. Research shows that 49 percent of people rely on influencers for product recommendations and 40 percent of people have made purchases following influencer recommendations (ION). There is a 6 to 1 average return on investment for influencer marketing (Tomoson Blog).
Working with influencers with big followings often requires a hefty budget. However, if you’re a small business owner with a limited budget, don’t write off influencer marketing just yet. This article offers several clever tips for partnering with influencers without breaking the bank. Our key takeaway? The importance of doing your research when you’re asking influencers to post on your behalf when you provide them with product in place of compensation. Make sure you find an influencer with a special interest in your industry to increase the likelihood they will be willing to accept a free product in return for coverage.
Social Media: How to update your social media presence following a rebranding
As one of the Denver PR firms known for helping our clients breathe new life into their brands, we’re always on the lookout for new ways to introduce brands following our rebranding process. Developing a new logo, messaging and visual identity is just the beginning of our job! Once we’ve helped our clients nail down these elements, it’s time to work on translating them to every one of their platforms.
When it comes to social media, the period following a brand refresh is the perfect time to update the content you are sharing on your social platforms as well. This article’s author recommends taking the time to invest in new photography that aligns with your brand’s new visual identity. Creating a cohesive image helps build awareness for your new brand. We recommend that our clients begin this process by utilizing analytics to take stock of past imagery that has performed well and using similar themes to create new content that is visually coordinated with your new brand.
Caty Carrico is an award-winning social media strategist and public relations practitioner at Pushkin Public Relations, a Denver-based PR firm. Her expertise lies in helping brands identify their distinct social media persona and crafting communications strategies that engage target audiences. In her spare time, she can be found eating her way through Denver's restaurant scene or working on her latest DIY project.