This is not your grandmother’s newspaper There’s no doubt that the media landscape is changing. Not only do journalists face extensive political scrutiny, media outlets across the country are burdened with financial constraints as the publication model evolves. Newsrooms now operate with a far smaller roster of journalists than in the past and every reporter […]
Category: Blog
As any of our Denver PR colleagues would agree, landing a client a four-minute media segment on national TV is worth celebrating. It’s like hitting a walk-off grand slam. It’s extremely rare; it takes a lot of time, hard work, and a little luck to pull it off. At Pushkin PR we are figuratively jumping […]
The digital landscape can be an intimidating place. Things move quickly, and what worked well in the past might suddenly stop due to factors outside your control—like the recent drastic algorithm changes on Facebook. Now more than ever, success is all about being nimble and adaptable. Here are three ways you can improve your digital efforts […]
A new year always begins with promise, hope and opportunity. It’s a fresh start, but that optimism is hard to imagine for a lot of people. Like the homeless guy named Larry who lives near the Cherry Creek bike path in downtown Denver. He’s a self-sufficient guy who keeps all his belongings in a little […]
It’s difficult to use a scientific approach to measure something that is not a science. That debate is especially relevant for PR pros. Is public relations an art or a science? And how do we measure the impact of a public relations program? If you believe that PR is a science, then quantitative metrics are […]
Like much of digital marketing, search engine optimization is constantly evolving. Valuable content and quality links are still the two most important ranking factors, but here are three other things to consider as you create your content strategy for 2018. RankBrain What is it? RankBrain is Google’s machine-learning artificial intelligence system that helps process its search […]
How can you help consumers discover your organization? Everyone has questions about products and services before they make purchase decisions. Content is an excellent way to highlight your industry knowledge and expertise and get in front of people searching the internet for information. However, if you have ever searched for information online, you know all […]
This year Pushkin PR celebrates 20 years in business. It seems like yesterday that my wife led me by the hand into the deep end of the pool and gave me the encouragement I needed to leave the world of steady paychecks. I’m proud of how much I’ve accomplished and how much Pushkin PR has […]
Musicians, especially solo acts and “front men” who need to keep the audience amused while they change a broken string or the band argues about what song to play next, can become quite adept at distracting the audience from noticing that the train is running off the tracks. As a notoriously disorganized folksinger friend used […]
Those working in Public Relations know how important it is to be versatile and ready for anything. From creative social media strategy to finding the perfect person to pitch a story to, we have to know how to do it, and fast. So we’ve come up with the five best tools PR experts should always […]