At 75.4 million strong, Millennials—18-34 years old in 2015— now outnumber Baby Boomers, according to The Pew Research Center. This group continues to grow as young people immigrate to the US. The Millennial population is projected to peak in 2036 at 81.1 million. As PR professionals, we think a lot about how Millennial consumers are […]
Category: Blog
Snapchat is one of social media’s newest networking sites and is fast becoming one of the most used apps out there. With over 150 million users daily (and growing), Snapchat reaches roughly 41 percent of 18-34 year olds in the United States alone. This means that a single National Sponsored Geofilter typically reaches 40- 60 […]
Spring Training began last week as pitchers and catchers reported to Major League Baseball camps in Florida and Arizona. For baseball fans, there is nothing like Spring Training. It is a time to forget about last year and look forward to a fresh start. It is a chance to shake off your blues and have […]
Whether or not you believe in making resolutions, the beginning of the year is a good time to take stock of where you are professionally, set some goals, and do some housekeeping. Get electronically organized Set aside an hour early one morning to get your computer organized. Create folders and subfolders for important projects. Find a […]
Healthcare communicators face enormous challenges in 2017 as the healthcare landscape continues to shift. As any Denver public relations professional can tell you, no other industry poses as many opportunities or as much uncertainty. So how can healthcare organizations direct their communications strategies toward their most pressing needs? Some recent articles can help illuminate the […]
Public Relations is about storytelling. People are attracted to stories, and as public relations professionals or organizations trying to communicate with consumers or increase brand recognition, storytelling is paramount. However, it’s often more difficult than it sounds. So, how can we create content that people actually want to consume? Employ a classic storytelling structure From […]
There are now more Millenials (people born between 1982 and 2004) than Baby Boomers. They have a combined buying power of 1.3 trillion annually and spend an average of 25 hours online each week. When it comes to healthcare public relations, how do you reach and appeal to this target market? Here are some things […]
Pushkin PR is coming up on a big anniversary–20 years. Looking back, what would you say is your proudest accomplishment? JP: The thing I am most proud of is the long-term relationships we’ve been able to sustain with many of our clients. Many of our clients have been with us for five years or more, […]
You don’t know what you don’t know; never was there a truer piece of advice spoken. Strangely enough, since I first heard the words at a conference in high school six years ago, I have lived by this advice, passed it on, and used it as a mantra. In work, I have supervised staff members […]
As public relations professionals, we are expected to be constantly creative. Clients expect us to consistently tap into our creative reservoirs to produce engaging content for their target audiences. But sometimes, the reservoir is zapped dry and we are cursed with a temporary spell commonly known as writer’s block. Hitting this wall can be overwhelming, […]