Law Firm Public Relations
Professional services firms often struggle to differentiate themselves from similar organizations and to get the media attention they need to be heard above the din of competition. Public relations for our professional services clients uses earned media and community relations to position firms as thought leaders within their industries.
How do we do that? We develop story ideas around their areas of expertise and pitch them to mainstream media and industry publications. We submit firms and employees for industry awards. We set up learning opportunities with businesses and reporters. We write and place bylined articles and pitch our clients to reporters looking for background or expert opinion commentary. We implement strategic community relations activities, such as presentations, speaking opportunities and corporate sponsorships.
Many of our professional services clients have been with us for years, and we have extensive experience working across a variety of industries with organizations of all sizes.